Intellicast

Welcome back to Intellicast! This episode is a much-anticipated recap of the IIeX conference last week. It’s not your average recap though; we’re joined by Mike Herrel of Directions Research! He’s a long time listener and first-time guest so we’re excited to have him!

Before we get into the IIeX recap, Mike gives an overview of Directions’ integration of Seek a few years ago as well as Aimpoint Research. The three brands interact to answer any questions their clients have regarding their business.

Producer Brian and Mike kick off the interview with their overall impressions of the conference. They were both first-time attendees—and have mixed reviews of the unique headphone experience. The guys all agree that the conference is always jam-packed with back-to-back sessions. Many of those sessions surrounded artificial intelligence and how it can be used to assist researchers. Their main takeaway is to think of the relationship with AI as less of a battle and more of a partnership.

The guys round out the interview with a fun debate, a favorite non-conference activity, and some interesting, if not tragic, travel stories. If you weren’t able to attend the conference or just want a refresher of the main takeaways, be sure to tune in!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Watch out latest webinar, The Sample Landscape 2023: State of the Industry on-demand!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week!

The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it’s going to be a busy summer for industry outings!

In the second segment, the guys jump into some MRX news. They start with Toluna’s acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space.

In the final segment of the episode, Brian Lamar and Producer Brian give a preview of the upcoming IIeX conference. Producer Brian was named to the Greenbook Future’s List and will be speaking on Thursday at 2:05pm on the Red Stage. He’ll be discussing how to Find your Unique Voice and Dominate the MRX Industry. Brian will also be chairing the Demo Track on Thursday Morning with lots of generative AI demos. Be sure to connect with Brian Peterson while you’re in Austin!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Register for our upcoming webinar, The Sample Landscape 2023: State of the Industry on Wednesday, May 31st at 2:00 PM EST!

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Welcome back to Intellicast! We have a special interview today with Lindsey Bartel of Brandtrust and Andrew DeCilles of EMI! This is Lindsey’s third time on the podcast and we’re so happy to have her on again to discuss some of the research we’ve partnered on surrounding mental health—a great segue into Mental Health Awareness Month!

The interview kicks off with some background into Brandtrust’s relationship with EMI and how these projects got started. It all began with Brandtrust’s work with Narrative Inquiry and a subject we were all passionate about: mental health. As talking about mental health became less stigmatized, we recognized a need for people to talk about it. This interview gives a behind-the-scenes look at the research and methodology.

In the second segment, we discuss some of the key takeaways from the research including reading a real open-end response from the study. This portion of the interview boils down what Brandtrust and EMI have spent hours discussing and analyzing over the past few months. We are going to be diving into this more in the upcoming webinar, Uncovering the Truth: The Power of Narrative Inquiry and Strategic Sample Blending in Mental Health, on May 18th at 12:00 PM EST. You can register here!

For the final segment of the episode, Brian, Lindsey, and Andrew share some highlights from the process. They discuss experiences with quality and the incredible responses they saw throughout the project. They also share some of the places these findings will be available in the future if you haven’t heard them yet!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian cover the latest market research news and give a recap/teaser of some conferences!

The episode kicks off with a chat about the upcoming IIeX conference at the end of May. Producer Brian will be speaking as he was named to the Greenbook Futures List. We’re all familiar with Producer Brian and his awesome work behind the scenes so we’re excited to see him on the main stage for a change! Brian Lamar shares some insight from his experience at IIeX and Producer Brian gives a little taste of his upcoming session.

In the second segment, Brian and Brian discuss the latest market research news including the announcement that Big Village has sold its Insights and Agency Business to Blue Mountain Media for $20M and the latest Bellwether report by the Institute of Practitioners in Advertising which found that UK market research spending fell by a net 3.2% in Q1 of 2023. The Brians discuss what that might mean for us here in the US.

The episode closes with an overview of what Brian Lamar says is now his favorite conference he’s ever been to, the Insights Association Annual Conference, in Hilton Head. Find out more about Brian’s session with Chuck Miller of DM2, the IA NCC being named Chapter of the Year, what made this conference the best ever, why he had to rent a bike, and more! It’s really the best recap of a conference you can get.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Register for our webinar with BrandTrust: http://ow.ly/K2qq50NYHWO

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from the market research industry. The guys will take some time to cover current events, conferences, and more.

Brian Lamar has had a busy travel schedule for Q1, so he kicks off the episode by sharing his experience with a few different industry conferences including Quirks, the Pharmaceutical Conference, the upcoming IA Annual Conference, and more! The overview of the IA Annual Conference is a great way to get warmed up for the event if you’re attending. Brian even shares a preview of our speaking session with Chuck Miller of DM2.

In the second segment, Brian and Brian discuss the 5th edition of The Sample Landscape report which launched April 11th. The report has an entirely new look and feel—listeners will get a sneak peek into how the sausage gets made in terms of laying out the research and its evolution. The report is truly a labor of love for everyone at EMI and we’re always looking to make it better, so let us know what you think of it!

The guys then touch on a few different news stories including Escalent’s acquisition of Hall & Partners and C Space from Omnicom. The new combined organization will offer access to a proprietary platform that helps manage brand knowledge with almost 2,000 employees in 20 countries. They also touch on Xperiti’s launch of Vepp which says it will mitigate fraudulent responses in B2B research. Sidenote: should the podcast start a “Market Research Name Quiz?” If we did, could you pass? Come on the podcast and find out!

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape: 2023 Edition, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI’s own Mary Draper. This is a great episode to discuss some of the great things going on in our industry, especially the initiatives being led by the Insights Association.

The interview kicks off with a quick chat about Cindy’s background and what led her to market research. Like many researchers, Cindy kind of fell into the market research industry and has spent the majority of her career on the syndicated data side of things. About a year ago, Cindy had the opportunity to join the Insights Association, where she works now.

In the next segment of the interview, Cindy takes some time to discuss the Insights Association DII Council (Data Integrity Initiative Council), a committee dedicated to improving data quality. She shares how and why the DII was created, who is on the council, and some of their current efforts.

This segues into a conversation surrounding the Data Integrity Toolkit, a resource created by the DII for anyone who is interested in learning more about data quality. Cindy shares some of the areas that the toolkit focuses on, and Mary discusses how she uses the toolkit in her role at EMI. We also get an idea of what will be coming with the next release, what the DII is currently working on, and some of their most important initiatives including a partnership with MRS, ESOMAR, and SampleCon.

If you have a passion for data quality or have been looking for a way to get more involved in the market research industry, this episode is for you!

Thanks for listening!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! In today’s episode, the Brians are joined by EMI’s own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week.

The guys jump right into the recent market research headlines starting with Qualtrics’ $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk.

Hold on to your hats ‘cause we’re not done yet! In a final pairing of news stories, we discuss PureSpectrum’s completion of a $37 million round of equity funding and an update to the algorithm used for their PureScore respondent scoring system. The news segment of this episode is wrapped up with a look at the Attention Validation Initiative from the Advertising Research Foundation.

In the second half of the episode, Brian Lamar and Andrew give a recap of their experience at Quirks Chicago. They discuss some of their favorite sessions as well as trends and themes that emerged from the conference. Brian was able to bring his dog, Bonnie, to the conference and she even got her own badge! If you clicked with Bonnie at Quirks, we’d love to hear from you. The guys also reflect on a new marketing strategy they used for their session with BrandTrust.

If you missed our session, this is a great episode to fill you in on some of the material we covered and give you an idea of where you can hear it in the future. It includes content we’re passionate about both professionally and personally, so you’ll want to make sure you hear it at least once.

Thanks for listening!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI’s own Mary Draper to discuss the recent SampleCon conference.

Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you’re still trying to make room for some upcoming conferences, don’t skip this!

The interview kicks off with Brad and Mary’s overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what’s changed about the conference over the years.

In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad’s session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research.

Toward the end of the interview, Mary, Brad, and Brian talk about the collaboration between SampleCon, the Insights Association, ESOMAR, and MRS on data quality. If you can count how many times we say, “collaboration,” let us know!

Thanks for listening!

You can connect with Brad on LinkedIn!

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Intellicast! In this episode, we’re joined by Chris Wallace, President and Co-founder of InnerView. This is one of the more unique interviews we’ve had on the show, discussing how survey research can be leveraged for sales and marketing.

The episode kicks off with an introduction from Brian Lamar and Producer Brian. They discuss the MRX conference season, which is already underway. Additionally, they share an update on IRI and NPD Group’s merger and their new brand name. As expected, the Brians have some thoughts.

Chris starts his interview by giving us some background on Innerview. He tells us what led him to start Innerview and gives us an overview of what Innerview does. Chris speaks Producer Brian’s language, discussing how Innerview ensures that your marketing efforts are connected with your frontline and how they can be an extension of your brand positioning.

In the second segment, Chris shares some details about their InFront platform and how brands can leverage insights around alignment, advocacy, and benchmarking. If you’re interested in how quantitative research can uncover insights internally, this episode is a can’t-miss!

Thanks for listening!

You can connect with Chris on LinkedIn or learn more about Innerview on their website.

Interested in registering for the Greenbook Insight Innovation Competition? Apply before April 5th!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry.

Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years.

Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/

The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol’s new targeting abilities.

They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones.

The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz.

In the last segment, the guys discuss a couple of rebrands. First is Schlesinger rebranding to Sago. Brian Lamar talks about how many of the legacy well-known brands in market research all seem to be rebranding. They also get into why the rebranding makes sense.

They then talk about Nielsen IQ rebranding to NIQ.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices