Welcome back to Season 6 of Intellicast! You’ve made it to the second episode! Brian Lamar and Producer Brian are joined by EMI’s one and only Mary Draper to discuss some of the latest market research news and our anticipated trends for the industry in 2023.

The episode kicks-off with about five minutes of football chat as Mary is a huge (albeit occasionally grumpy) Bengals fan and some conference chat as conference season is upon us!

Then, the guys and Mary jump into some industry news with the announcement that Screen Engine has acquired Coherency, a brand insights and strategy company. They follow this by touching on The Market Research Institute International’s (MRII) naming of Paul Hunter as its 2023 president. Brian Lamar will also be joining the board!

In the next segment, Mary and the Brians discuss some staffing news in the MRX industry. KS&R has promoted three of their long term employees to Directors. They also Nielsen who, following its restructuring into three global units, has announced that it will reducing its headcount to its numbers in early 2022.

In the final news segment, the crew analyzes the FTC’s proposed rule that would ban non-competes for workers, stating that non-compete agreements on workers constitute an unfair method of competition and therefore violate Section 5 of the Federal Trade Commission Act because they restrict freedom of job change.

The episode rounds out with a discussion on the future of market research and some of the trends we anticipate this year including continued consolidation, new legislation, and more. You can read more of our predictions here.

This is a great episode that will have you asking lots of questions like, where is our industry headed? Do the Bengals need a villain story? Should all market researchers get Dutton Ranch brands? Tune in to hear more.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

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Welcome to season six of Intellicast! Brian Lamar and Producer Brian are back from their time off and ready to get back at it.

Kicking off the episode, they guys talk about Damar Hamlin and the situation that has not only been the talk of the sports world, but of the entire country. Producer Brian talks about how it hits close to home for him in regard to his Dad.

They continue catching up, discussing how their holidays were, the recent insights takeover of EMI’s social media channels, and more.

After what was probably too much non-market research talk, the guys dive into some market research news, with the latest in the ESOMAR election controversy leading it off. They discuss the ruling from an Amsterdam court that found the ESOMAR election misconduct allegations against its former CEO Dr. Parves Khan have “no support in the facts whatsoever.” They then talk about what the next steps could be in this situation.

Next, Brian and Producer Brian dig into RAIDAR, the new Real-time Analytics, Insights, and Data Activity Ranking launched by the folks at MRWeb. They discuss how it has been positioned with its launch and give some speculation on where it might go and how it may be viewed by the industry in the future.

The guys then give some congratulations to Beth Finn for being promoted to the Chief Client Officer at Directions Research.

In the next story, the guys talk about the news that Congress has instructed the US Census Bureau to provide more transparency on its Ask US Panel project, a story, and project that they had discussed at various times last year. 

In the second to last segment of today’s episode, Brian Lamar spends some time discussing some of the latest legislative changes that have been proposed or going on that Howard Feinberg provided details on. He talks about the new sales tax in Kentucky that may impact market research buyers. They guys then talk about some of the recent laws that have been discussed that touch on how research subjects should be classified, and their impact on the industry.

In the final segment, they guys touch on some of the pros and cons of ChatGPT in the market research industry. They talk about the ways they have played with it and the value they see in it, but also its limitations and some areas of concern. One of the largest areas of concern is around how it might be used by fraudsters to answer open-end questions in surveys, and how (if possible) we as an industry can weed them out from answers from real respondents.

Thanks for listening!

Don’t forget to reach out and give us your suggestions for the new intro music!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

We’re back with Part 2 of the Best of Intellicast Season 5 series! It’s hard to believe this is the last episode of Season 5! In this episode, Brian Lamar and Producer Brian revisit interviews with Howard Feinberg of the Insights Association and Tim Cornelius of P3 Technology and QuestionPro.

[12:50-45:00] Howard is the market research industry’s lobbyist in Washington DC. His interview starts with some insights into what a lobbyist does and what his days are like. He discusses data privacy legislation and gives advice to market researchers on what they should be doing to stay compliant with various laws. He also shares from an article he published on the use of non-competes in the MRX industry.

[45:03-1:19:40] Our interview with Tim focuses on the inclusivity and accessibility of market research, particularly for people with disabilities. Tim discusses his background in research and shares the “Ah-Ha” moment that sparked his passion about this topic. He talks about why it is so important for businesses and researchers to make their studies inclusive and accessible to everyone.

Part 2 of the Best of Intellicast Season 5 series is full of great interviews on important industry topics you won’t want to miss!

Thanks for listening and supporting us for 5 whole years of Intellicast!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Happy Holidays!

Brian Lamar and Producer Brian are taking some time off, but you won’t have to miss them too much because we’re back with another year of “Best of” episodes for you! In each episode, Brian and Brian will revisit some of our favorite interviews from the past year. Let’s get right into it!

In Part 1 of our Best of Intellicast Season 5 episodes, we’re revisiting interviews with Craig Alter of Bon Secours Mercy Health and Brooke Reavey of Dominican University.

[2:05-38:45] Craig’s interview kicks-off with some insight into his background as a 20-year veteran of client-side market research. He discusses all of the challenges he has faced as a client-side market researcher including being in small departments, selling the benefits of market research to the leaders of his organization, and more. He also tells us about the specifics of working in healthcare research and how storytelling helped him determine the “so what?” for his organization.

[38:50-1:23:45] In Brooke’s interview, we hear about her career starting as an intern, travelling the world, and eventually getting her Ph.D. Brooke talks about the history of marketing in a fascinating way that tells us a lot about our future. She also discusses some potential issues the market research industry might face with the democratization of data and DIY tools.

Thanks for listening to Part 1 of our Best of Season 5 series! Stay tuned for Part 2 next week!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, we are joined by Colson Steber of Communications for Research and Ag Access for what we are calling the closing out of the trilogy with him.

If you have listened to our past interviews with Colson, you know we talked to him at the start of COVID, then again in 2021, and now today’s conversation really brings us full circle on the journey he and his business have been on for the last few years.

We start out by getting an update from Colson on how business has been going, specifically the Ag Access brand he launched in late 2020. He gives us the exciting news of the growth they are experiencing with the new brand and how it has helped him grow his business.

This leads to a discussion around trends in market research where Brian Lamar and Colson talk about the research firms becoming more specialized rather than generalists. 

In the second half of the interview, we switch gears a bit. Brian talks with Colson about his LinkedIn and his approach to personal development. It is an enlightening conversation!

Thanks for listening!

You can connect with Colson on LinkedIn: https://www.linkedin.com/in/colsonsteber/

You can learn more about Ag Access here: https://ag-access.com/

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We’re excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But - when there is a scandal, you can bet it will be uncovered on Intellicast!

The guys waste no time getting into ESOMAR’s announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks.

The next segment touches on Toluna’s acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu’s addition of a survey text editor tool to its DIY tool (and a great acronym.) We also see more money invested in insights as Alida has secured a $60M syndicated credit facility.

In the final story of the episode, Brian Lamar and Producer Brian discuss the Insight’s Association’s petition that the Department of Labor clarify market research participants as independent contractors in response to the proposed new Fair Labor Standards. The new rules could mistakenly categorize research participants as employees of research companies. The guys also give a shoutout to Howard Feinberg, market research’s advocate on Capitol Hill.

Thanks for listening! Send us suggestions for new intro music and stay tuned as we wrap up Season 5!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by Lilah Raynor, CEO of Logica Research. Lilah shares some of her background, a sneak peek of the Future of Money report Logica produces, and more.

Lilah kicks off the interview by telling us about her experience and what led her to market research. Lilah has a background in academia and social psychology which eventually brought her to the financial services industry, which led to her starting Logica.

In the next segment of the interview, Lilah talks about the Future of Money report she and the team at Logica produces. The report started in 2017, but was expanded when they did extra waves during COVID to try and understand more than just how people’s spending was being affected, but also how they thought of money in general. It touches on everything from whether or not college is worth it to cryptocurrency. We’re even lucky enough to get a little spoiler of the upcoming report from Lilah.

Lilah is also part of the Insights Association IDEA (Inclusion, Diversity, Equity, and Access) Council. She tells us about the IDEAtor fellowship, the annual IDEA Council event, the IDEA Toolkit, and her work on the research they are conducting to identify ways to have more inclusive demographic questions.

The interview wraps up with some advice for younger people in the industry and a shoutout to WIRe (Women in Research), an organization Lilah is passionate about.

Thanks for listening!

You can connect with Lilah on Linkedin.

Download the Future of Money highlights report here.

Learn more about Logica here.

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! Brian Lamar and Producer Brian are diving into another news-fueled episode today.

In the episode’s first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President.

Continuing with this theme, the guys discuss Dynata’s announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next. 

In the next segment, Brian and Brian chat about Forsta’s partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don’t respond to surveys or submit feedback. This begs the question—if your experience is just "fine” do you really need to complete an NPS survey?

ESOMAR also announced the results of its council elections. Brian Lamar and Producer Brian discuss some of the highlights including friend of the podcast, Lisa Wilding-Brown’s reelection, and former guest Nikki Lavoie’s nomination as President-Elect.

They also touch on the news that Verisk has sold Mackenzie Wood to Veritas Capital for over $3.1B—a huge acquisition.

The episode wraps up with two Escalent stories. The first is about how they have launched a new solution called Tech TrustBuilder to help understand how brands can build consumer trust in technology. The second is Escalent’s acquisition of Rhein Associates and the launch of a new practice focused on Commercial and Fleet vehicles.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed packed news episode for you today. 

Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022.

Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale.

The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX. 

As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity.

After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform.

In a story that is right up Producer Brian’s alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it.

In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR Council, to the podcast. Lisa shares notes from her experience at the recent ESOMAR conference, her thoughts on ESOMAR council re-election, and more.

To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it.

While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa’s other passions including the young ESOMAR society, an initiative designed to help young researchers at the start of their careers. Brian and Lisa also touch on the importance of diversity in our industry. Lisa then gives insight into some of the other topics she and the ESOMAR council want to tackle.

Lisa wraps up the interview with some information about voting for ESOMAR council which is this October. The new council will be announced on November 3rd. This is an awesome interview with a great representative and leader of our industry.

Thanks for listening!

You can connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisawildingbrown/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices