Intellicast

Welcome back to Intellicast! Brian Lamar and Producer Brian are diving into another news-fueled episode today.

In the episode’s first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President.

Continuing with this theme, the guys discuss Dynata’s announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next. 

In the next segment, Brian and Brian chat about Forsta’s partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don’t respond to surveys or submit feedback. This begs the question—if your experience is just "fine” do you really need to complete an NPS survey?

ESOMAR also announced the results of its council elections. Brian Lamar and Producer Brian discuss some of the highlights including friend of the podcast, Lisa Wilding-Brown’s reelection, and former guest Nikki Lavoie’s nomination as President-Elect.

They also touch on the news that Verisk has sold Mackenzie Wood to Veritas Capital for over $3.1B—a huge acquisition.

The episode wraps up with two Escalent stories. The first is about how they have launched a new solution called Tech TrustBuilder to help understand how brands can build consumer trust in technology. The second is Escalent’s acquisition of Rhein Associates and the launch of a new practice focused on Commercial and Fleet vehicles.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have a jammed packed news episode for you today. 

Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022.

Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale.

The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX. 

As part of the discussion around these acquisitions, it leads Brian and Producer Brian down a road to a couple of philosophical discussions. One is the impact of investment, specifically in the sample industry, and how it is causing sample to become inconsistent because of the investment. The other is how sample is not a commodity.

After the large acquisitions segment, Brian and Producer Brian touch on the news about the new product enhancement Suzy has rolled out to their platform.

In a story that is right up Producer Brian’s alley, the guys talk about the announcement that Nielsen will be reporting viewing figures for Netflix next year as Netflix rolls out their ad-supported subscription option. This leads to a deeper discussion about the bad blood that existed between the two companies just a few years ago, and how they might have moved forward from it.

In the final story of this extended episode, the guys touch on the latest IPA Bellweather report that found marketing research spending declined 4.1% in Q3 and the third consecutive quarter of a spending downturn.

Thanks for listening!

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR Council, to the podcast. Lisa shares notes from her experience at the recent ESOMAR conference, her thoughts on ESOMAR council re-election, and more.

To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it.

While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa’s other passions including the young ESOMAR society, an initiative designed to help young researchers at the start of their careers. Brian and Lisa also touch on the importance of diversity in our industry. Lisa then gives insight into some of the other topics she and the ESOMAR council want to tackle.

Lisa wraps up the interview with some information about voting for ESOMAR council which is this October. The new council will be announced on November 3rd. This is an awesome interview with a great representative and leader of our industry.

Thanks for listening!

You can connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisawildingbrown/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by EMI’s Marketing Specialist, Emma Nicolls (a.k.a. Associate Producer Emma) to discuss the latest market research news and give a recap of Insights Marketing Day in Chicago last week.

The guys start by discussing some EMI-centric info about the expansion of our business development team. We welcomed Angie Trujillo Emrie, Goshen Perry, and Sahil Mehta—all industry veterans—to our team and we’re incredibly excited to have them.

Brian and Brian then share news from CIRQ (Certification Institute for Research Quality) that they have been accredited to audit and certify market research and data analytics companies to support compliance with several well-known data privacy requirements. They analyze Google’s announcement of the retirement of its Surveys and Survey 360 solutions which will be effective November 1st and congratulate PureSpectrum on the hire of their new Chief Strategy Officer and Chief Counsel, Jonathan Flatow.

In the second segment of the episode, Producer Brian and Emma share their takeaways from Insights Marketing Day. The 1-day conference is a learning opportunity for marketers in the insights industry where they can network, hone their skills, and hear from industry leaders on new trends and best practices. Brian and Emma share what they learned, highlights from their favorite sessions, other takeaways from their experience, and more. This is a great episode to learn more about this unique conference.

Thanks for listening!

Learn more about our new hires here: https://emi-rs.com/2022/10/07/industry-leading-online-sample-consultancy-expands-team/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! In this episode, we’re joined by Brooke Reavey of Dominican University and EMI’s own Beth Teehan. Brooke is a professor, a Ph.D., and serves on the professional development and education committee of the Insights Association. Brooke talks with us about the impact DIY tools, HIPPA, and data privacy legislation may have on our industry. This is a topic that’s not being widely discussed, but maybe should be.

The interview kicks off with Brooke’s background in market research starting as an intern, traveling the world, and eventually getting her Ph.D. (which she describes as market research on super-steroids.)

Brooke then talks to us about her recent presentation at the Insights Association. She discusses the history of marketing—and this is not your average history lesson. Anyone in marketing or market research will be fascinated by the background of our industry and what it might tell us about our future.

She then gets into the potential issues in market research, particularly with the democratization of data and the use of DIY tools specifically. After the recent news of the supreme court taking on a case involving Section 230 of the Communication Act, Brooke discusses how the market research industry could be headed toward a reckoning of how we do business going forward, including what’s being taught at the university level.

Brian Lamar, Producer Brian, and Beth use the final portion of the episode to chat about the direction the industry is taking. This interview is a great one that has us deep in thought, so this debrief is much needed.

You can connect with Brooke on LinkedIn here: https://www.linkedin.com/in/brooke-reavey/

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this episode, Brian Lamar and Producer Brian are joined by Sequoyah Glenn of 924 CoOp and Miles Rote of Scribe Media. Miles and Sequoyah will be speaking at the upcoming IMD conference. This series is a great opportunity to get the insider scoop on the content of the conference!

Sequoyah Glenn [5:05-25:50]

Sequoyah’s interview kicks off with a dive into her background. She always knew she wanted to do something with math in marketing, but her career led her to work for a newspaper where she connected audiences with brands, which eventually brought her to the research and advertising world! She also talks about her experience with founding the Black Marketers Coalition. 

Sequoyah also gives us a preview of her session, Let’s Put the Marketing Back in Market Research, which she will present at IMD. She’ll discuss ways to conduct better research and terms and behaviors in the marketing world that you need to know.

Toward the end of the interview, Sequoyah shares the story behind her love for graphic t-shirts. She also has her own round of the 4Ps! We’re so excited for Sequoyah’s session at IMD. There’s sure to be some awesome takeaways!

Miles Rote [25:52-51:04]

Miles’s interview wastes no time, jumping right into his background and previous careers as a private investigator and yoga teacher! He shares his inspiring journey of literally rewriting his life and career path and the benefits it can have.

Miles’s session at IMD, Write Your Book à Build Your Brand, will talk about how instead of growing an audience to launch a book, you can actually launch a book to grow an audience. He will explain the new way of publishing and how you can use your book as a marketing tool. Miles also gives tips for how anyone wanting to write a book but asking themselves, “how would I even start?”  

We wrap up his interview with a round of the 4Ps where we learn about Miles’s hidden talent, his love for gin rummy, and more! Miles’s session at IMD is sure to be a good one. This interview has us counting down the days to October 6th!

You can access Scribe Book School here.

Thanks for listening!

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both David and Susan will be speakers at the upcoming IMD conference, so this episode is a great chance to get a sneak peek at the content they’ll be sharing.

David Paull [4:00 – 29:05]

David’s interview kicks off with an overview of his background in market research. He started his career in technology, marketing, and sales but eventually fell into marketing research which led him to found Dialsmith and Lillian Labs. In his interview, we learn how these companies work together for stronger storytelling and messaging.

David’s session at IMD, Stupendous Storytelling for Marvelous Messaging, will share a real-life example of a B2B company struggling to differentiate itself from its competitors. He’ll share how they developed new messaging from their research, tested, and finalized it. It will cover everything from getting to know your audience to creating testable, story-based messaging.

Toward the end of his interview, David shares some quick tips for improving your storytelling and messaging and has his own segment of the 4Ps. This is a jam-packed interview that has us hyped up for his presentation at Insights Marketing Day!

Susan Griffin [29:06 – 1:10:52]

We start Susan’s interview by asking about her career and background. Susan actually got her start in sample! She’s held various roles including East Coast US Representative for ESOMAR and being on the Insights Council for the American Marketing Association. Susan shares how her involvement in these organizations led to her career in market research.

Susan’s session at IMD is titled, When Building Your Brand, Think Like a Builder! Her presentation will help market researchers differentiate the work they do from others in the industry, and understand how, as builders, we can describe our end product rather than simply sharing our tools. (An awesome metaphor if we do say so ourselves.) You’ll walk away from her session knowing how to make your brand accessible, memorable, and referrable.

Susan shares her advice for market researchers if competitors start to adopt your differentiating messaging and has her own take on the 4Ps! You don’t want to miss Susan’s session at Insights Marketing Day!

You can listen to Susan’s podcast, Story Conversations, here. Dinner in America, the movie featuring Susan’s daughter, Emily, comes to Hulu later this month! You can watch the trailer here.

You can also learn more about Griffin + Skeggs Collaborative here: https://www.griffinandskeggs.com/

Thanks for listening!

Missed our webinar, Dispelling the Myth: All Panels are the Same? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/3616620354739/WN_ysZOaYSeRoyA73QRJTubyA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is a 20-year veteran of client-side market research, having held roles at Luxxotica, Tyson Foods, and Bon Secours Mercy Health. He joins us to talk about some of the challenges the client-side or market research faces.

Kicking off the interview, we talk to Craig about his background and what led him to market research. He, like many we have talked to, kind of fell into market research after many years in finance and marketing. 

We then talk to Craig about some of the challenges he faces as a client-side market researcher, everything from being in small departments (like a department of 1), having to be the expert in everything research for his organization, to talking about where he goes to learn and grow as a researcher. He discusses how he needs to sell the benefits of market research to the leaders in his organization.

Craig then gets into some specific challenges being a client-side researcher in healthcare. He talks about how HIPPA compliance can often make research more difficult. He also touches on the need for storytelling, and how crafting an insightful, engaging, but concise, story is super beneficial when providing insights, and the “so what?” to his organization.

In the last part of the interview, we bring back an old favorite and do a new round of the 4 P’s. We find out that Craig plays pop songs on the piano. We also learn that he loves to travel and that he got back into working out because of the pandemic.

This is a great episode for anyone who wants to better understand client-side research and their challenges.

You can connect with Craig on LinkedIn here: https://www.linkedin.com/in/craig-alter/

Thanks for listening!

You can register for our upcoming webinar, Dispelling the Myth: All Panel are the Same, on Wednesday, September 14, 2022, at 2:00 PM EDT, where we bust the myth that sample is a commodity. Register here: https://us02web.zoom.us/webinar/register/WN_ysZOaYSeRoyA73QRJTubyA

MI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research.

Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month.

Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well!

You can get your copy of the report here.

[21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so they touch on the impressions of the conference. 

We start off the interview with Erin giving us some of her background and what led her to market research, starting with going to college to be an astronaut (no joke!). She then talks about how after she got her degree in ecology, she kind of fell into market research. 

We then talk about her idea for Thoughtful Research, and how it is positioned to connect ecology to research. She gives us some insights on how she was starting to connect the dots a few years back, and that laid the groundwork for her work today.

Erin then gives us some additional details about the presentation she gave at UGA and some of the feedback she has received.

In the last part of the interview, we learn about one of Erin’s passions, skateboarding. She talks about how she teaches skateboarding now, and how it is analogous to starting a business.

This was a great interview!

If you want to learn more about Thoughtful Research, visit their website: https://www.thoughtfulresearch.com/

You can connect with Erin on LinkedIn here: https://www.linkedin.com/in/erinsowell/

Thanks for listening!

Missed our webinar, Sample Quality Optimization Rating: A Holistic Sample Quality Metric? No problem! You can register for the on-demand version here: https://us02web.zoom.us/webinar/register/5016566145656/WN_Qv7JUuNNRqqtxZMFwy8OtA

EMI’s annual report on the sample industry, The Sample Landscape, is now available! Get your copy here: https://emi-rs.com/the-sample-landscape/

Want to catch up on our blogs? Click here.

Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.

Learn more about your ad choices. Visit megaphone.fm/adchoices