Lauren Fritsch was always a creator, when she was a kid she'd sell birdhouses along the side of the highway with her brothers, capitalizing on the literal traffic that would drive by. In this episode we get to hear her journey from birdhouse saleswoman to CEO of the Magnetism Factor, where she is now advisor and coach to multi-national corporations and startups alike. She shares stories of rejection, shame, and overcoming setbacks all in the pursuit of building her own career. It's a compelling and gripping story you won't want to miss. 

This week we're learning from Wendy and Linda from The Email Collection they've developed an ingenious method for building quizzes based on decades of experience doing in-person sales. They've taken the same methods that work for selling products face-to-face and turned them into a framework for creating quizzes that sell products and grow your list. 

Listen in as they share the exact details of how this works. 

Liz Lajoie is the founder of The Zen Money Initiative and a self-made entrepreneur. She took decades of experience in the corporate world and turned it into her own online business where she coaches and teaches businesses on how to make more money and keep it, implementing strategies for financial success and health.

Anna Parker-Naples is a best-selling author, award-winning voicover actress, and online guru who has an ingenious method for segmenting her potential customers using her quiz. Listen in as she shares her method with all of us.

This week we get to talk with Stacie Grissom, Director of Content at BARK.

Stacie is Director of Content at BARK and co-author of the New York Times bestseller, Dogs and Their People. She focuses on creating content formats that work at scale for audience generation in today’s fast-changing landscape.

Beginning her tenure at BARK as the third employee in 2012, Stacie built the content team from the ground up. She is responsible for developing BarkBox’s interactive, humor-driven content strategy and growing the company's social accounts from 2,500 followers to over 11 million dog-obsessed followers. Along with a team of writers, Stacie helped to create the Dog Mom Rap, the best performing piece of brand content two years in a row, according to Unmetric. She also led the team that created the video series “Dog’s Best Day” that amassed over 157 million views in its 6 episodes. Today, her expanded team regularly puts out some of the most engaging brand content on social media month after month-- including things like BarkBox's cheeky Big Honkin' Pig in a Blanket toys, or most recently some totally normal BarkBox "spinach burritos.

Susan Storm founded Psychologyjunkie.com in 2015, and is now a six-figure business owner selling courses and ebooks to an audience of nearly a million website visitors every month. 

In October 2019, after four years of considering using a quiz she took the leap and put one on the home page of her website as her main lead magnet, and since that day just six months ago she has generated 28,439 new email subscribers, leading to increased revenue both from ad sales and ebooks/courses. 

In this episode she shares her story of how she created the quiz and what advice she has for others looking to get started.

Lisa Simone Richards is a publicist for coaches, she swapped out her previous lead magnet, a five-day challenge on podcasting, for a quiz titled "What's the best way to get the word out about your fitness brand?" and immediately saw a 1,200% increase in leads coming in the door. In just two months she got more new leads with the quiz than the previous two years combined using the challenge. 

In this episode Lisa shares the way she came up with the idea for the quiz (and why she waited three years to get started on it), how she built the quiz into her marketing plan, and the way it helps to keep customers engaged as they consider working with her. It's a fascinating listen, and you'll learn a lot (I know I did).

The Kalebjian family has been roasting coffee for three generations, and they've taken all that knowledge online through a quiz that helps customers find just the right coffee beans for their personal tastes. As a huge coffee fan myself this quiz was perfectly accurate and I just had to learn more about how they did it. 

Learn more about how Henry's House of Coffee created a personalized experience for every website visitor in this episode.