• 00:15: Why we recommend interactive content
• 1:31: What are the cons of interactive content?
• 2:16: If Google is building the same tools in the SERP, is it worth it?
• 3:44: How to think about the calculator itself, what to consider
• 4:25: Positive outcomes we've seen through passive link strategy
• 6:56: Other examples of interactive content
• 8:48: Why time to value is important
• 10:34: The repurposing codebase is beneficial
• 12:45: When content uses "calculator" without the calculator
• 13:45: How we think of bottom-funnel pages and calculators
• 15:30: Ideal structure for calculators
• 16:28: Final thoughts

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