Interactive Minds digital marketing podcast

In today’s digital marketing podcast, Louisa interviews Rob Hudson, a digital guru with experience across strategy, advertising, marketing and innovation to hear how he made the change from leading large advertising agencies to starting his own marketing consultancy.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode Rob and Louisa discuss how Rob made the change and his learnings along the way.

Here are three things you’re going to learn:

1. How Rob made the move and where clients come from
2. The concept of payment based on outcomes
3. Rob’s advice for new consultants

Louisa’s recommended action item from today’s show is to connect with Rob Hudson on LinkedIn, he’s a good guy to know!

Links from this episode:

Rob Hudson: LinkedIn
Spout Logic

Louisa Dahl: LinkedIn 

Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Access our free training on ROI.

In today’s digital marketing podcast, Louisa interviews Adelaide Durandet, an experienced digital marketer about starting her new consulting micro agency Lumens Digital.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode Adelaide and Louisa discussed how Adelaide got started and her advice for other marketers wanting to do something similar

Here are three things you’re going to learn:

1. How Adelaide gets clients using social media
2. Insights into the competitive landscape (and they aren’t the usual suspects)
3. Some tips on marketing yourself

Louisa’s recommended action item from today’s show is to check your LinkedIn presence and see how you’re coming across.

If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:

Adelaide Durandet
Lumens Digital Website

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Access our free training on ROI.

In today’s digital marketing podcast, you get to hear the recording from Q&A Panel session that Interactive Minds held for our Members in July 2020.  Normally these sessions are exclusively available for our Members however in this session we spoke about digital roles and what we’re seeing in the recruitment market post COVID-19 and we wanted to share this with you.  In the session you’ll hear from recruitment expert Ciaran O’Donnell and Interactive Minds founder, Louisa Dahl.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode you’ll get tips on how to manage your career and recruitment in these challenging times.

Here are three things you’re going to learn:

• The roles in demand right now
• Why you need to do the job before you get it
• Advice for hiring your next team member

Louisa’s recommended action item from today’s show is to is to make sure you are marketing yourself, for now and for the future!

Links from this episode:

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Ciaran O’Donnell: LinkedIn
Just Digital People

Welcome to the 50th Episode of The Interactive Minds Podcast! In this episode we bring you a special solo episode where Louisa shares her tips after recording 50 podcast episodes. Listen up and you’ll hear why the podcast was started in the first place, how the strategy has evolved and some practical efficiencies that work best for us.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode you’ll hear Louisa expand on these 10 key learnings:

1. Having an interview structure helps you to be consistent and faster
2. Line up guests well in advance
3. Minimum prep is better for everyone.
4. It’s easier to do things while they the interview is fresh
5. Work out how the podcast can REALLY benefit the business.
6. Don’t expect to get loads of traffic from your existing audience.
7. Don’t expect your guests to promote it for you
8. Don’t pay big bucks for producing.
9. Podcast hosts are a search engine like everything else.
10. Don’t lose momentum.

Louisa’s recommended action item from today’s show is to review something you’ve recently worked on and think about what you’ve learnt. It’s therapeutic!

Links from this episode:

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

In today’s digital marketing podcast, you get to hear the recording from a live session that Interactive Minds ran in March 2020, which we adapted from an in-person event to an online event due to COVID-19 about 2 days prior to the event! In this Q&A session Louisa interviewed The Merrymaker Sisters, otherwise known as Emma and Carla Papas who run Merrybody.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this podcast you’ll see how The Merrymaker sisters generate leads across their business.

Here are three things you’re going to learn:

• How to use lead magnets and landing pages
• How to run a challenge within your membership
• Insights into successful content marketing and community building

Louisa’s recommended action item from today’s show is to look at your landing pages and lead magnet with fresh eyes and check that they lead effectively to the next step for your audience.

Links from this episode:

Emma Papas on LinkedIn
Carla Papas on LinkedIn
The Merrymaker Sisters
PDF of slides discussed

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

In today’s digital marketing podcast, Louisa shares with you a panel Q&A Session she recently participated in. The Q&A session was run with Brisbane marketing agency OTM who ran these sessions weekly as an outreach and virtual helpline session during the first few months of COVID-19.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this podcast you'll hear how markers step up stand out as a marketer in their careers and professions, how they can react to the current situations and where to focus.

Here are three things you’re going to learn:

• How businesses and marketers are making a pivot in these times
• The digital hustle that some businesses are going through and why
• How marketers can simplify your messaging

Louisa’s recommended action item from today’s show is to look at how you’re performing in your role right now, and make sure you’re demonstrating your value.

If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:
OTM
Amy Ward on LinkedIn
Lyn Hawkins on LinkedIn

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

In today’s digital marketing podcast, Louisa interviews Lachlan Kirkwood, a digital marketing consultant who has been working in the industry for around four years. He’s 24 years old, has a Bachelor of Marketing and Human Resources and in his short experience he has been in a number of different roles, spoken at events, been interviewed on podcasts and started his own business.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode Lachlan and Louisa discussed how to stand out as a marketer.

Here are three things you’re going to learn:

1. How Lachlan learns tangible new marketing skills
2. His specific process to developing new relationships
3. How you can build a personal brand and market yourself as a marketer

Louisa’s recommended action item from today’s show is to look at some of the no code resources (links below).

If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:

Lachlan Kirkwood: LinkedIn
Lachlan on Twitter
ClickThrough

No Code Links:
Bubble.io
Webflow
Maker Pad
Air Table

Dribbble Community for Designers

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Access Interactive Minds' free training on ROI.

In today’s digital marketing podcast, Louisa interviews Kate Toon, SEO and content expert, misfit entrepreneur, course creator, author, podcast host and successful business owner. Louisa has been trying to tee up this interview with Kate for months so she is so excited to bring it to you now!

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

Kate shares her approach to creating hugely successful courses, talks about her signature course (which is now in its 16th round), discusses her changing approach to business and the role that podcasts play for her.

Here are three things you’re going to learn:

1. Why you need to listen to your audience and how you can go about it
2. The steps Kate uses to launch and deliver her sell-out course
3. Why podcasting success is still a bit of a dark art!

Louisa’s recommended action item from today’s show is to check in with your audience again and speak to them to get their feedback and input.

If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:
Kate Toon on LinkedIn
KateToon.com
Kate’s Podcast The Recipe for SEO Success

Louisa Dahl: LinkedIn
Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Access Interactive Minds' free training on ROI.

In today’s digital marketing podcast, Louisa interviews Andrew Collings, who most recently was the Head of Marketing at Exclusive Tyre Distributors.  In his 17 + year career Andrew has worked with several national organisations using a range of marketing techniques to drive results.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Andrew shares his thinking on how marketers can use a mix of rational and emotional messaging. They also discussed upskilling and keeping marketing skills fresh.

Here are three things you’re going to learn:

1. Why you can’t market to everyone as your target
2. How to bring emotional messaging into your marketing
3. Using surveys to get market feedback

Louisa’s recommended action item from this podcast episode is to brush up on your skills on rational vs emotional messaging and make sure you have the right balance for your audience

If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:

Andrew Collings on LinkedIn
Mumbrella Automotive Summit
Articles: McKinsey

Articles: Gartner
Books by Ries

Louisa Dahl: LinkedIn 

Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Access our free training on ROI.

In today’s digital marketing podcast, Louisa interviews Stevie Dillon, social media, podcast and course expert discussing all her tips for how to create an online course and how to sell an online course.

Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.

If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.

In this episode, Stevie shares some of her best online course secrets including how she structures her courses to get people to complete them, how she encourages interaction with students and her course launch plan.

Here are three things you’re going to learn:

- How to define your ideal client and niching down
- Why developing a personal brand is important
- How to set an online course up for success

Louisa’s recommended action item from this podcast episode is to check your niche, consider if an online course is right for you and take a look at Stevie’s checklist online.

If you liked this episode, please leave us a written review on iTunes. We’ll repay you with loads of good karma!

Links from this episode:

Stevie Dillon on LinkedIn
Stevie Says Social
Stevie’s link How to create and sell a profitable online course

Louisa Dahl: LinkedIn 

Interactive Minds Website 
Join Interactive Minds’ Facebook Group  

Access our free training on ROI.