In this episode of "AI in Marketing," we unpack how artificial intelligence is shaping and driving innovation in various sectors. We discuss MIT's InteRecon, a tool that leverages AI to create interactive and immersive real-world experiences for sectors like education and museums. Next, we look at Spotify's move to entice advertisers with its Spotify Ad Exchange and its AI-based GenAI technology. We then dive into the success story of Rescale, an AI startup that secured a whopping $115 million in Series D funding to revolutionize the design industry. In the transportation sector, we investigate the controversy around Waymo's alleged plans involving personal data and targeted advertising. Finally, we end with Canva's remarkable strides in using AI for marketing design, enhancing user experiences and design capabilities.

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About:

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.