Interesting B2B Marketers

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Mark Colgan, a seasoned B2B sales and marketing professional with 14 years of experience. They delve into Colgan's professional journey from recruiting to co-founding a 20-person PR agency, exploring his hands-on experience in digital marketing and revenue leadership roles. 

Colgan reveals his unique approach to leveraging thought leadership to initiate meaningful conversations with potential customers. He discusses how his strategies of interviewing those involved with Series A funding and using the generated content to reach out to companies have resulted in increased engagement and conversions. 

Further, they discuss the potential of podcasts as a platform for reaching targeted audiences and fostering genuine relationships, including tips for identifying suitable podcasts and how being a guest can boost business opportunities. 

The episode provides a comprehensive look at the evolving landscape of marketing strategies, the importance of understanding your audience, and the value of authenticity in marketing.

Connect with Mark Colgan and Steve Goldhaber on LinkedIn.

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Mark Donnigan, a dynamic professional whose career spans across computer science, music, and revenue strategy. Mark's unique blend of technical expertise and marketing savvy offers listeners a rich, multifaceted perspective on the marketing landscape.

The conversation covers a range of compelling topics, including:

• The complexities and extended sales cycles in B2B technology sales, such as video encoding integration.
• The evolution of marketing strategies that emphasize a deep understanding of the audience's mindset.
• The shift from traditional brand promotion to fostering industry-wide dialogues and building communities.
• The importance of understanding customer problems over solely focusing on product specifications in B2B sales and marketing within technical environments.
• The need for marketers to have a deep understanding of their industry ecosystem, the customer's needs, and the ability to frame a product's value in a problem-solving context.
• The role of credibility and setting aside ego in marketing is exemplified by personal anecdotes from Mark's early experiences in marketing.
• The risks of marketers becoming isolated in their 'marketing bunker' and the importance of direct conversation in marketing.
• The challenges and cultural aspects of Salesforce integration, and the importance of understanding user perspectives.
• A brief reflection on their experiences and excitement working in the tech sector.

To keep up with the insightful conversations and learn more, connect with Mark Donnigan and Steve Goldhaber on LinkedIn.

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber talks with Rowan Tonkin, CMO at Planful. With his international experience, Rowan shares the complexities of executing a company rebrand within a tight timeline, focusing on the necessity of a customer-centric approach and external collaboration. The conversation further explores the strategy behind marketing a data technology platform, highlighting the benefits of account tiering, hyper-personalization, and intent data.

Rowan traces his career journey, emphasizing the advantage of having diverse experience in understanding various business functions. He offers a comparison of marketing in different countries, Australia, the UK, and the US, and advocates for transparency in the marketing sector akin to that in sales teams.

Connect with Rowan Tonkin and Steve Goldhaber on LinkedIn!

In this episode of the Interesting B2B Marketers podcast, Steve and Jamie Gier, Chief Marketing Officer of DexCare, discussed a variety of topics including building a new category in the healthcare technology industry, humanizing technology for branding purposes, marketing lessons from their past experiences, current changes in marketing and the qualities they look for in B2B marketers. 

They also talked about the importance of establishing a personal board of directors in order to gain insight and feedback from experienced professionals. Their conversation provided valuable insights into the world of B2B marketing. 

Connect with Jamie Geier and Steve Goldhaber on LinkedIn.

In this episode of Interesting B2B Marketers, Steve sits down with Brian Beck, a veteran in the e-commerce field with over 20 years of experience specializing in B2B e-commerce. 

They discuss the case study of a manufacturer of pneumatic tools managing channel conflict due to numerous unidentified sellers on Amazon, as well as a distributor selling on Amazon, and the benefits and challenges associated with it. 

They also talk about Brian’s first marketing job, data-driven decision-making, Amazon's Business in the B2B space, and advice for easing the concerns of those hesitant to initiate an e-commerce initiative. 

Connect with Brian Beck and Steve Goldhaber on LinkedIn.

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Andy Crestodina, co-founder of Orbit Media Studios. Andy has over 22 years of experience in SEO and website visitor psychology research and shares two case studies on topics such as website redesigns, keyword targeting, user engagement metrics, conversion optimization, content marketing, and the impact of AI on search behavior. 

Through this conversation, Andy covers various aspects of digital marketing and emphasizes the importance of analytics and SEO for promoting a business. He also highlights the value of original research in content strategy and shares what skills make successful marketers. 

Finally, he reflects on his past experiences to provide hindsight insights into areas such as long-form content production and SEO services. 

Connect with Andy Crestodina and Steve Goldhaber on LinkedIn.

In this episode of the Interesting B2B Marketers podcast, Steve and Amy Littleton, President of Stretch PR,  discuss the importance of thought leadership in the B2B space and how to use data and research as powerful tools for positioning a company. 

They also cover leveraging corporate channels on LinkedIn to build a brand, managing client expectations in PR, setting stretch goals, navigating difficult situations and crises, the skepticism some executives have towards marketing and communications, and more. 

Tune in to find out how to maximize the impact of thought leadership initiatives with exclusive content sharing, use technology platforms for effective content distribution, measure success through reach and engagement metrics, and build a strong reputation through PR.

This podcast is sure to help you take your B2B business to the next level and create lasting value within the industry. Don't miss out!

Connect with Amy Littleton and Steve Goldhaber on LinkedIn.

In the latest episode of the Interesting B2B Marketers Podcast, Steve and Barbara Stewart, Founder of Hiya Marketing, both have decades of diverse expertise in advertising, consultancy, marketing, and behavioral science.

They discuss a case study on an enterprise productivity platform, the importance of understanding customer feedback, and how to evolve solutions based on user behavior and insights. Other topics include the challenges of advertising and promotion, simplifying complex problems, asking questions and challenging assumptions, and how to stay focused on understanding and connecting with target audiences.

Tune in for a lively discussion full of valuable insights into the world of B2B marketing!

Connect with Barbara Stewart and Steve Goldhaber on LinkedIn.

On the latest episode of the Interesting B2B Marketers podcast, Steve and Nate Bagley, Head of Content at Clozd, discuss how to implement a comprehensive win-loss analysis program within an organization.

They also cover topics such as creating customer communities, understanding relationships for successful marketing campaigns, using great questions in marketing, identifying unideal customer profiles and focusing on long-term relationships, and the challenges of attribution in marketing. Personal topics such as Nate's marital status and experience as a parent were also discussed, highlighting both the joys and challenges that come with raising children.

Tune in to this episode for an enlightening conversation about B2B marketing strategies!

Connect with Nate Bagley and Steve Goldhaber on LinkedIn.

In the latest episode of the Interesting B2B Marketers podcast, Steve and Ari Capogeannis, Head of Revenue Marketing at Nvidia,  discuss the balance between traditional and new marketing approaches focusing on data-driven transformation. 

They delve into revenue marketing, account-based marketing (ABM), and people-based marketing, as well as the value of customer relationships and cultivating data for personalized experiences. They also share their insights on vendor lock-in marketing technology stacks, the complexity of B2B marketing, account journey analysis, decision-making units, exploratory data work, and actionable insights from data rather than relying on single points. Finally, Ari reflects on his first job in marketing and offers advice for marketing teams looking to identify the best strategies for revenue growth. 

Tune into the latest episode of the Interesting B2B Marketers podcast to hear Steve and Ari's conversation about data-driven transformation and the importance of aligning with other departments for a holistic approach to ROI.

Connect with Ari Capogeannis and Steve Goldhaber on LinkedIn.