Interesting B2B Marketers

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits in with Jeff Coyle, co-founder, and chief strategy officer of MarketMuse with 25 years of experience in content strategy, lead generation, and search engine optimization.

They discuss how to increase leads for product lines with content strategies, the importance of evaluating strengths and weaknesses before allocating a budget for campaigns, the misuse and risks of AI in content creation, Jeff's first job in marketing, and embracing failure and change.

Listen as he shares his insights on the topics covered. Tune in to learn more!​

Connect with Jeff Coyle and Steve Goldhaber on LinkedIn.

This episode of Interesting B2B Marketers Podcast features guest Charlie Riley,  Vice President of Marketing for North America at Send,  who has extensive experience working with franchise groups and building a local co-marketing co-op. 

Together, Steve and Charlie discuss various aspects of marketing such as operations optimization, leveraging AI and automation tools for efficiency, and the importance of internal education and communication. They explore topics like community-led sales and marketing, building relationships with customers, asynchronous methods for meetings, understanding product offerings, and balancing between automation tools and human touch in marketing. 

This episode provides useful advice for marketers on effective communication and operations optimization to maximize their efforts in the B2B space.

Connect with Charlie Riley and Steve Goldhaber on LinkedIn.

On the latest episode of Interesting B2B Marketers, Steve Goldhaber sits with Joel Harrison, one of the founders of B2B Marketing, an information services organization focused solely on B2B marketers. 

He discusses two award-winning marketing campaigns, one utilizing AR technology to connect with customers on a social impact level and another that focused on customer experience using a book club. They also delve into the evolution of marketing and how AI is changing its role in content creation. 

Lastly, Steve and Joel emphasize the need to stay creatively curious and continuously learn in this field as well as the value of humility for successful marketing endeavors. 

Tune in for insight into how agencies have adapted over time, how creativity is important in marketing, and how technology has impacted customer expectations.

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Connect with Joel Harrison and Steve Goldhaber on LinkedIn.

In this episode of the Interesting B2B Marketers podcast, Steve sits in with Katie Robbert, Co-Founder and CEO of Trust Insights, a marketing, analytics, and data agency.

Katie discusses the power of natural language, machine learning, and artificial intelligence to unlock insights from customer feedback. They give advice on how businesses can leverage tools to create a deeper understanding of their customers' needs, beyond just conversion. 

The conversation also dives into the intersection of marketing and technology, offering tips for those working with developers. Other topics discussed include Google Trends, the potential for an Apple-Google merger, the psychology of marketing, being patient in your technology journey, and advice they would give their younger selves.

Tune in to learn more!

Connect with Katie Robbert and Steve Goldhaber on LinkedIn.

In this episode of the Interesting B2B Marketers podcast, Chris Freeman, Advisor & EIR at Techstars, Colliers Intl., & Food Foundry, shares his experiences as a tech advisor and startup mentor. Chris discusses a case study about a startup that utilizes technology to impact the lives of the deaf and hard-of-hearing community. The conversation covers the challenges faced,  strategies employed to overcome them, and the importance of finding talent within niche communities.

Steve and Chris delve into the significance of effective communication, sales training software, and networking strategies. They also touch on Chris's mentoring work with a food accelerator and his assistance in helping a company find office space. Finally, the discussion explores advertising best practices and the need for B2B marketers to focus on the fundamentals in their tech stacks.

So tune in to hear Chris's journey and the valuable insights he has to share!

Connect with Chris and Steve on LinkedIn.

This episode of the Interesting B2B Marketers podcast features a conversation between Steve Goldhaber and Michael Brenner, an experienced marketer with a 25-year career in sales. 

In this episode, they discuss how Michael got into marketing and how to create effective content strategies that meet the needs of customers. They also cover topics like employee activation programs, developing an online content strategy, and creating a solid editorial strategy. 

Finally, they discuss the power of compounding results, the importance of consistency in content creation, and advice for their younger selves about life and career. 

Tune into this episode to learn how to create an effective B2B marketing strategy!

Connect with Michael Brenner and Steve Goldhaber on LinkedIn.

In this episode, Steve chats with Bill Macaitis, a seasoned marketing advisor with expertise in capital-efficient growth models. With extensive experience in advising B2B and B2C companies, Bill offers a unique perspective on scaling businesses with limited resources. Their conversation revolves around two key topics: establishing a robust brand identity in B2B marketing and executing impactful media campaigns.

Bill stresses the importance of creating a memorable brand identity that differentiates companies, going beyond lead generation. He shares a real-life example of assisting a startup in developing a distinct visual identity and editorial tone, resulting in heightened brand affinity and customer engagement. Steve and Bill also delve into the challenges of measuring marketing campaign effectiveness and the value of involving stakeholders in testing creative alternatives. They touch upon the significance of communication and empathy in the workplace, highlighting how connecting with colleagues and stakeholders fosters understanding and support for marketing endeavors.

Join this episode to gain valuable insights from Bill Macaitis on building a strong brand identity in B2B marketing, executing successful media campaigns, and promoting effective communication within the workplace.

Connect with Bill and Steve on LinkedIn.

In this episode of Interesting B2B Marketers podcast, Courtland Goldengate, Marketing Director at Snowflake, discusses his data-driven approach to the 2007 subprime mortgage crisis, highlighting how he leveraged data insights to identify customers and engineer successful marketing campaigns.

Courtland and Steve explore the power of data in gaining valuable insights and a competitive market advantage. They stress the role of an analytical background and the importance of sharing original data for exposure and media coverage. The conversation also covers Courtland's experience in marketing a web filtering product initially designed for consumers but eventually finding a lucrative business use.

They discuss the use of data in upgrading customers to a new business plan and the challenges involved. Lastly, they touch on the nuances of marketing to individuals versus organizations and the significance of fostering quality conversations at trade shows.

Follow Courtland and Steve on LinkedIn.

In this episode of Interesting B2B Marketers Podcast, Steve sits down with Rissa Reddan, Partner and Chief Marketing Officer at West Monroe, to discuss the challenges of rebuilding and dismantling a brand after an acquisition. Rissa shares her personal experience of reviving a company's brand only to see it disappear after a few months, highlighting the emotional attachment that marketers can have with their work. Steve also shares his own story of working on a rebrand and the lasting connection he had with the brand book he created.

The conversation then turns to the importance of aligning marketing strategy with business strategy and the need for marketers to adapt to changes in the business context. Rissa and Steve reflect on the challenges of staying ahead of the curve in online education and the power of AI in generating insights for marketers, while also addressing the ethical concerns surrounding biased technologies. They conclude with tips for staying connected and learning in the fast-paced world of marketing, with Rissa giving advice to her younger self to focus on what really moves the needle in business. Tune in to this episode for valuable insights on branding, marketing strategy, and staying relevant in the business world.

Connect with Rissa and Steve on LinkedIn.

In this episode of Interesting B2B Marketers, Steve chats with John Short, CEO of Compound Growth Marketing, about the challenges of building SMB awareness. John shares his experience in creating a distribution machine for an HR company, focusing on paid acquisition and content. They discuss the limitations of relying solely on data and emphasize understanding a company's payback time, setting up measurable KPIs, and the role of CRM in marketing-sales collaboration.

Steve and John also explore the challenges of attribution in B2B analytics and the development of an account-based attribution model. They highlight the importance of data triangulation, leveraging different platforms, and fostering healthy tension between sales and marketing teams to achieve measurable goals.

Connect with John and Steve on LinkedIn.