Interesting ideas with Stan Hustad

As Thanksgiving week arrives, What It Takes Radio brings forward another thoughtful, 10-minute conversation from veteran broadcaster and business performance coach Stan Hustad—a message wrapped in gratitude, wisdom, a touch of humor, and a powerful challenge to do it right in life and business

In this Thanksgiving meditation—part encouragement, part coaching moment—Stan reminds listeners that this season isn't just about turkey and tradition. It's about relationships, gratitude, and the courage to live and work with intentional excellence.

A Summary That Stands on Its Own

In "When I Think of You, I Give Thanks," Stan Hustad gently but firmly calls his listeners into a deeper way of living in the fast-paced performance economy. He speaks candidly as an entrepreneur, missionary, mentor, and world-traveled communicator who has helped build projects, organizations, and creative ventures around the world.

But on this holiday week, he narrows the focus to something more intimate and far more important:

Don't just do it. Do it right.

Do the right thing.

Do it in the right way.

Do it for the right people.

So the right outcomes have a chance to appear.

Stan notes that we are now fully immersed in a microphone world—a performance economy where influence, leadership, persuasion, and storytelling travel first through the ear and the screen, long before paper. If you want your business, your cause, your ministry, your mission, or your message to succeed, you must learn to perform, present, and communicate with clarity and heart.

But this isn't merely a business message. It's deeply human.

Stan calls Thanksgiving his favorite holiday—not because of the food or football, but because a thankful heart is rarely a fearful heart. Gratitude, he says, is the foundation of flourishing. It is the antidote to anxiety, resentment, and weariness.

He invites us to approach the close of the year—through Thanksgiving, Hanukkah, Christmas, and even the coming New Year—with a posture of renewal, fresh beginnings, and a commitment to "do it right" in every part of life.

And then comes his signature coaching challenge:

Clear your calendar the day before Thanksgiving.

Pick up the phone.

Call the people who matter.

Say, "Tomorrow is Thanksgiving. I just wanted you to know I'm thankful for you."

Simple. Rare. Beautiful. And guaranteed to make a difference.

Things to Remember

• A grateful heart is seldom a fearful heart.

• Doing it right matters more than just doing it.

• You live in a performance economy. If you want to succeed, you must learn to present, perform, and communicate.

• New beginnings are always available.

• Influence flows through the microphone. Your voice and message matter—use them well.

Things to Share with Others

• A simple phone call of gratitude can strengthen relationships for years.

• Everyone—from business partners to family members—needs encouragement more than we realize.

• Thanksgiving is not an event; it's a lifelong posture of appreciation.

Things to Take Note Of

• Are there places in your life where you've been "just doing it" rather than doing it right?

• Which relationships have shaped, supported, or inspired you this year?

• What message, story, or idea should you be sharing more boldly in your business or personal calling?

Things to Act Upon

1. Make five Thanksgiving calls—clients, colleagues, family, friends.

2. Pick one area of your life or work where you will "do it right" starting this week.

3. Recommit to flourishing—not surviving but thriving in faith, hope, love, and purposeful communication.

4. Start your performance journey—podcasting, broadcasting, storytelling, or speaking—because your message matters.

5. Reach out to Stan for coaching, guidance, or media mentorship: [email protected]

A Warm Thanksgiving Call to Action

This Thanksgiving, Stan invites all of us to pause, breathe, and remember that gratitude is not seasonal—it's transformational. When we give thanks for the people who enrich our lives, we unlock joy, courage, creativity, and connection.

So this year, don't just celebrate the holiday.

Live the holiday.

Give thanks boldly.

Love generously.

And as Stan says—

Do it, but this time… do it right.

Blessings, gratitude, and flourishing to you today and always.

Living on the Edge — Lessons from a Heart and a Life

A Transplant Zone Reflection with Gary Register

In this moving short feature from The Transplant Zone, host Stan Hustad sits down once again with Gary Register — a man living day by day in the tension between hope and uncertainty as he awaits a heart transplant. Today's conversation was framed by the news of the passing of former Vice President Richard "Dick" Cheney, who died at 84 after a long and complex journey with heart disease — a journey that, for many years, mirrored the one Gary now walks.

A Shared Story of Fragile Courage

Cheney's life was one of contrasts — power and vulnerability, public service and private struggle. Long before his decades in Washington, he was struck by a premature heart attack that changed the course of his life. For years he lived with assistive devices, artificial pumps, and eventually a heart transplant that extended his time, allowing him to see grandchildren grow and to continue the work he valued. For Gary, and for many in The Transplant Zone, Cheney's story is a reminder that life on the edge is still life — full of meaning, gratitude, and growth. Each day brings a mix of fear and faith, but also the awareness that every heartbeat — natural or borrowed — is a gift.

What We Can Remember and Share

This short program does not dwell on politics or legacy debates. Instead, it honors what we can all take away from a life sustained by courage and technology:

• Resilience matters. Whether in public life or private waiting, endurance often defines true strength.

• Gratitude transforms fear. Those who live on borrowed time understand that every sunrise carries grace.

• Legacy isn't perfection — it's perseverance. The will to keep going, even when the heart falters, becomes its own quiet inspiration.

Living in the Transplant Zone

Gary Register continues to share his reflections from what he calls "the waiting room of grace." His stories bring insight and encouragement to others who face heart failure, chronic illness, or major life transitions. In The Transplant Zone, he reminds us that being "on the edge" is not the end — it's often the place where life becomes most real, most human, and most sacred.

Things to Remember, Reflect On, and Share

• Every heart — natural, artificial, or transplanted — beats with a purpose beyond survival.

• Gratitude and generosity make life richer, even when days are uncertain.

• Hope is not naïve; it's the art of living fully with whatever heart you have today.

Call to Action

To experience this short video and future reflections from Gary Register, visit The Transplant Zone — a place for stories of hope, healing, and the courage to keep living from the heart. Share this episode with someone facing their own waiting season — and remind them that they're not alone.

And he and you must decide what to do next because we are all at turning points.

In this latest episode of Inconvenient Ideas with Stan "the Radio Man" Hustad, listeners are invited to step into the Curiosity Zone—that place where everything you thought you knew might be wrong. With his signature mix of humor, insight, and challenge, Stan declares a new national observance: Turning Point Day. Why? Because almost everything—from world politics to personal purpose—is shifting, and every one of us is standing at a crossroads. From the geopolitical to the personal, Hustad walks through the evidence that we are living in turning-point times. He notes that Donald Trump—whether you love him or hate him—continues to move forward, shaping the game through dealmaking and strategy. On the global stage, Russia faces economic collapse under pressure, China wrestles with instability and internal unrest, and the Democrats and Republicans alike are forced into uncomfortable recalculations. The world, it seems, is turning. But Stan's message doesn't stay in the headlines. It turns inward. He reminds us that it isn't just world leaders who face crossroads—it's everyone. Sports, business, relationships, and even our spiritual lives are all shifting. The rules that used to work no longer do. Every one of us is being called to make new decisions about who we are and where we're going. Stan offers a timeless principle: 'If you don't know what to do—stop and bow.' In that pause, he says, we rediscover who we want to be. Then, we can discern what we need to do. Every turning point requires humility, reflection, and connection. Find mentors. Seek wise friends. Rebuild your network of 'turning point partners.' Because no one navigates transformation alone. He also draws from his decades of business coaching, encouraging listeners to prepare for change by developing a priority project plan—something that anchors them in purpose when the marketplace, economy, or life itself shifts suddenly. As he observes, 'Nothing is secure anymore—except your ability to grow, reflect, and make wise turns.' The episode closes on a deeply human note as Stan references his friend in The Transplant Zone—a man waiting for a life-saving heart transplant. It's a reminder that for some, turning points are not metaphorical but literal matters of life and death. Yet even there, hope and faith shine through.

Things to Remember and Share

Everyone is at a turning point. The world, your business, your relationships—everything is in motion.

Movement is power. As Stan notes, like him or not, Donald Trump keeps moving—and that's a key to survival.

If you don't know what to do—stop and bow. Reflection and humility reveal direction.

Find turning point partners. Coaches, mentors, and wise friends help us see our path more clearly.

Purpose creates stability. In uncertain times, anchoring yourself to a meaningful project or cause can provide clarity and courage.

A Call to Action

As the year turns, take stock of your own life's turning points. What must change? What must begin again? Where must you move forward with courage and faith? Stan invites listeners to reach out for guidance, coaching, or simply a conversation about your next steps. Contact him at [email protected] and become part of a growing community committed to curiosity, growth, and purpose-driven living. May your Turning Point Tuesday lead you to a year of clarity, creativity, and courage. And as Stan signs off—'Best and blessings to you. May it go well.'

The Tuesday Truth: Reflections from the Radio Man

On a brisk Tuesday morning, broadcaster and performance coach Stan Hustad—known to listeners as The Radio Man—takes his audience on another insightful journey through modern leadership and media reality. His latest episode of Inconvenient Ideas begins, as always, not with politics, but with a principle: "Donald Trump is still the king." Not, Stan clarifies, the king of America—but the king of the ratings. And that's no small difference in today's performance economy, where visibility equals influence and airtime equals authority.

He dominates the story," Hustad observes. "Every time someone attacks him, they help him win the media game." The result? A world where the loudest voice often becomes the leading one—and where even those who protest can unintentionally raise the crown on the very head they oppose. "It's a kingdom of attention," Hustad notes, "and Trump still rules the realm."

The Nap Syndrome: Non-Achievement Performance

But Stan's real message isn't about Trump—it's about us. He points to the weekend's "No Kings Rally," a national protest that produced plenty of shouting but, as he calls it, "a NAP—a Non-Achievement Performance."

"Maybe it made them feel good," he quips. "But nothing happened. Nothing changed." That, Hustad suggests, is the danger in our modern culture of reaction: the illusion of activity without accomplishment. We substitute outrage for outcomes and noise for progress.

The cure? Two words: So what? One of Hustad's mentors taught him that powerful question. Before you act, post, protest, or pontificate—ask, "So what? What will change? What will be better?" Leaders, he says, aren't just expressive—they're effective. They measure results, not reactions.

From Power Plays to Purposeful Presence

From there, Hustad draws a deeper leadership insight. Power, he explains, comes from motion. Donald Trump understands this well—keep money moving, keep people engaged, keep stories alive, and power follows.

But there's another kind of power that Hustad lifts up: the power of self-expression and self-listening. In the "Do It Right" era—the performance economy he coaches others to master—success belongs to those who know how to communicate with clarity, confidence, and authenticity.

"We're in the Transformation Zone now," he says. "It's not enough to do it—you have to do it right." Whether you're leading a company, a church, or a creative venture, the microphone is now your crown. The question is, what kind of king—or servant—will you be?

Things to Think About, Share, and Remember

• Self-Expression + Self-Listening = Real Leadership. Speak your truth—but make sure it makes sense when you hear it back.

• Ask "So What?" Before You Act. It's the simplest way to filter what truly matters.

• Avoid the NAP Trap. Don't spend your energy on Non-Achievement Performances.

• Remember Who (or What) Is King in Your Life. Is it ego, money, media—or something higher?

• Power Follows Movement. Keep good things—ideas, generosity, creativity—moving. That's how you lead with influence.

A Call to Reflection and Action

Stan closes his broadcast with a question worth repeating: "Who or what do you want to be king in your life?" For some, it's wealth or recognition. For others, it's principle or faith. Hustad reminds listeners that those who follow the Christian tradition often speak of King Jesus—a different kind of kingdom built not on domination but on service and good works.

His final challenge is simple: Don't waste your days taking NAPs. Build something. Lead something. Do it right.

And if you're ready to start—whether in business, broadcasting, or personal transformation—Stan Hustad can help you find your voice and make your mark. Reach him directly at [email protected] or visit WiTRadio.net. Because in the new world of performance, your story is your stage—and it's time to rule it well.

In this thought-provoking edition of Inconvenient Ideas, Stan Hustad offers a 15-minute story-time reflection on power, personality, and perception — all wrapped around a provocative headline: "Donald Trump is smiling now because he's the King of POP." But

in Stan's hands, POP doesn't mean "Prince of Peace." It means Power, Opportunity, and Personality — the currency of modern influence.

An Idea Worth Wrestling With

Broadcasting from the What It Takes Radio studio — standing tall, gesturing, and speaking with his whole body as he always does — Stan begins by reminding listeners that ideas matter. They lead to insight, insight leads to influence, and influence creates impact (and maybe even income). But to have impact, you must be willing to hold inconvenient ideas — the kind that comfort some people and discomfort others. From there, Hustad turns to a "reality check of the moment." As peace talks flicker across the headlines and the political stage grows restless, Donald Trump stands — figuratively and literally — smiling. Not because he's universally loved, but because he's managed to turn personality into power and persistence into political longevity. Whether admired or despised, Hustad argues, Trump embodies the ultimate performance principle: he knows who he is, what he wants, and how to keep the spotlight.

Politics, Power, and the Personality Principle

Stan takes listeners behind the headline with a mix of humor and humility. He points to the irony of Trump's alliances — foes who become friends again (like Elon Musk), rivals turned partners (like Marco Rubio). He paints a picture of a man who doesn't need to please everyone — only to keep momentum, to stay in motion, to act decisively while others argue. As Hustad notes, this isn't a political statement but a "statement of reality." Leadership, like broadcasting, is performance — and the ones who understand their audience, even when the crowd boos, often end up writing the script.

Facing the Truth and Finding the Lesson

Hustad closes with a story about one of his mentors, who told him, "Always have the courage to face the truth." That line becomes the heartbeat of the program. Whether it's Trump's triumph, your own business struggle, or life's daily disappointments, success begins by seeing things as they are — not as we wish them to be. The program ends as it began: with an invitation. Stan challenges listeners to pick up the microphone — literally or figuratively — and "story him back." True communication, he insists, is not argument but relationship. "If I can turn a foe into a friend," he smiles, "I might just be a prince of peace."

Things to Remember, Share, and Do

**Remember:** - Every great idea is inconvenient for someone. - Power often follows personality — and the courage to stand when others sit. - Facing the truth is the first step toward influence. **Share:** - This episode with anyone tired of shouting matches and hungry for genuine conversation. - The insight that real communication creates connection, not division. **Do:** - Take 15 minutes to listen to the full Inconvenient Ideas program. - Reflect on your own "POP" — your Power, Opportunity, and Personality. - Record your own story, your own truth, and share it. Because ideas, shared wisely, can still change the world.

Produced by The What It Takes Radio Company • Inconvenient Ideas Series

The latest episode of TWIT Talks with Stan Hustad dives into a topic we all know but rarely name: the strange power of empty threats, the certainty of foes when you try to do good, and the absolute necessity of performing in today's world.

Stan kicks off with a smile and a sting: "If you're doing well—and especially if you're helping others do well—you will have foes." It's a truth rooted in history, spirituality, and everyday reality. Add to that a few comic tales from Stan's days as "Mr. H" the high school teacher—like the student who threatened to "pee on the floor" if not allowed to sneak out for a smoke—and you get a blend of laughter and wisdom that sticks.

But Stan doesn't stop at funny stories. He draws a sharp line to our modern reality: we live in the performance economy. Books, businesses, and brands don't just sell themselves anymore. To thrive, you have to master what he calls the 4S Formula:

Storytelling – share who you are and what you stand for.

Streaming – get your voice on video and digital channels.

Selling – never forget the transaction that sustains you.

Strategy – tie it all together with purpose.

Whether you're an introverted author, a seasoned entrepreneur, or simply someone trying to make a difference, Stan insists you'll need to add "performance" to your skill set. In his words: "You're going to have to become a PA—a Performance Author." Actor or Artist... Remember all business is your business.

Things to Remember & Share

Foes are proof you're moving in the right direction.

Empty threats backfire—on the giver, not just the receiver.

Performance is the new currency in the economy of ideas.

The 4S Formula—Storytelling, Streaming, Selling, Strategy—should guide your next steps.

Take Note for Action

Ask yourself: Am I just selling sugar water—or am I performing something of lasting value?

Consider: What new performance skill can I practice this month?

Reach out: Stan Hustad has spent over 45 years mastering the art of performance and can help you step into this new economy with confidence.

Closing Challenge

As Stan reminds his listeners, each new season—and each new year—is a chance to change the script. Don't settle for empty threats or sugar water. Step up, tell your story, and learn to perform with authenticity and impact.

For wisdom, insight, and truth with a smile, listen to the full TWIT Talk. And if you're ready to sharpen your performance edge, contact Stan Hustad today. After all, in the performance economy, the next act is yours.

The Curiosity Zone, hosted by Stan Hustad, has always been a place where inconvenient ideas meet everyday wisdom. In his latest program, Stan takes listeners on a thought-provoking ride through media, leadership, and the surprising lessons of a fiery presentation given by former Secretary of War Pete Hegseth. Whether you loved the message or loathed it, the performance itself offers a master class in communication for anyone navigating today's performance economy.

The Power of Performance

Stan begins by reminding us that podcasting—whether with video or audio—has always been "radio at heart." But the world has shifted: leaders, entrepreneurs, and even introverts must now learn to perform in front of a microphone or a camera. That's where Hegseth's speech comes in. Delivered to a room of 800 generals and admirals, it was not just a policy statement—it was performance art. No teleprompter dependency, no stiff posturing. Instead, Hegseth walked, gestured, and energized the room. He made bold statements, accepted disagreement, and ended with something too few leaders remember: a benediction. Speaking well—even to those who might not like you—is a timeless tool for influence.

Lessons Worth Remembering

Stan doesn't leave the audience with theory. He translates the moment into practical takeaways for anyone who wants to thrive:

Not everyone will like you—and that's okay. About 25% will always cheer you, 25% will never like you, and the rest are persuadable. Focus your energy on the middle.

Presentation is a performing art. Business, politics, preaching, or teaching—all require performance skills now.

Passion beats perfection. Speaking from the heart often carries more weight than flawless slides or scripts.

Always close with goodwill. A benediction—whether "Live long and prosper" or "All the best to you"—sends people away with dignity.

A New Year, A New Economy

Stan closes with a challenge: this is not just the "information age" anymore—it's the performance economy. To succeed, you don't just need knowledge; you need to present it well. You need to be ready to step into the spotlight, whether on stage, behind the mic, or in front of a camera.

Call to Action

If you're ready to sharpen your performance, grow your influence, and prepare for the economy that values presence as much as product, Stan Hustad is here to help. Reach out at [email protected] and explore more conversations in the Curiosity Zone at What It Takes Radio. This year, don't just work—perform. And in doing so, make it not just another year, but one of your very best.

What It Takes Radio Company presents a special 10-minute program of clarity, curiosity, and a touch of charity. On the eve of Yom Kippur—the holiest day of the Jewish calendar—broadcaster Stan Hustad sat down with his longtime friend Steve Lear for a spirited and heartfelt conversation about faith, forgiveness, and what it means to live humbly in "the Days of Awe."

What began as an informal chat turned into a lively impromptu radio moment. Stan and Steve, one Christian and one Jew, took listeners into the heart of interfaith friendship. Their dialogue danced between humor, history, and hope, capturing the essence of what makes Yom Kippur both solemn and joyful.

A Story Worth Retelling

Steve recalled a moment shared years ago from Pastor John Hagee, who told of meeting Israeli leader Yitzhak Rabin. Before their conversation, Rabin proposed an agreement: "When the Messiah comes, we'll both go ask him—first time or been here before? Then we'll know. But until then, let's work together to repair the world." That spirit of cooperation—seeking common ground while honoring differences—became the heartbeat of the program.

Wrestling With Faith

From there, the conversation explored the tension between knowing and not knowing. Christians often emphasize certainty, while Jews live comfortably with questions and mystery. Stan observed that true faith is not about certainty but about trust—moving forward even without all the answers. Steve added that this posture cultivates humility, forgiveness, and growth—the very themes at the core of Yom Kippur.

Things to Remember and Share

• Faith is not certainty. It is the courage to move without having all the answers.

• Never trust a man without a limp. Hardship, like Jacob's limp, is the mark of those who have wrestled with life and faith.

• Repairing the world is shared work. Whether Messiah has come or is yet to come, the call remains the same—make things right with God, with ourselves, and with others.

• Forgiveness is a gift to enjoy. Yom Kippur is not only about confession but also about the comfort of being forgiven.

A Call to Action

In just ten minutes, Stan and Steve modeled what many of us long for—respectful conversation across traditions, honest reflection on life's mysteries, and a shared determination to make the world better. As you begin this new year, take time to forgive, to seek forgiveness, and to walk humbly—even with your own limp. And then, share this program with others who could use ten minutes of clarity and charity in their day.

Today I shared a deeply personal reflection on two converging realities: the recent tragic loss of Charlie Kirk, and the remembrance of September 11, 2001—now twenty-four years past. I began by acknowledging the heavy weight of this day. Though much is being said about Kirk's assassination, I chose not to dwell on speculation. Instead, I wanted to take listeners back to my own 9/11 story, a story of fear, near-loss, and unexpected grace. Like many, I remember where I was when the planes struck. I had just returned from a walk, turned on the television, and saw the first tower burning. At first, there was confusion—maybe an accident? But then, before my eyes, the second plane hit. Suddenly, we all knew: America was under attack. That day became even more frightening for me when we learned that my daughter's boyfriend at the time had an 8:00 a.m. breakfast appointment at the top of the World Trade Center. For hours, we couldn't reach him. Phones were down, panic was everywhere, and all we could do was pray. Late that afternoon came the news: he had been delayed—late, for once in his punctual life—and spared. A twist of fate kept him alive. Two weeks later, I flew into New York and witnessed the devastation firsthand—the smoking ruins, the posters of missing loved ones plastered on walls, and the tears of families searching for answers. That image of a mother crying, asking if anyone had seen her daughter, is seared into my heart forever. Since that day, I've committed to supporting Tunnels to Towers—a reminder that the sacrifices of that day still echo, and families still carry the burden. For me, my small monthly gift is as essential as my mortgage or health insurance—it keeps the memory alive through action.

Takeaways & Things to Remember

Never Forget – 9/11 is not just history. For survivors, families, and first responders, the wounds are still fresh. Our duty is to remember and honor their stories.

Every Life Matters – One missed meeting or one delayed train can be the difference between life and death. Cherish the people around you today—you may never know what tomorrow brings.

Stories Carry Legacy – Younger generations don't have first-hand memory of that day. We must tell the stories, pass them down, and teach why remembrance matters.

Support Those Who Serve – Whether through organizations like Tunnels to Towers or local efforts, small acts of generosity keep communities strong.

Live Boldly in the Days of Awe – As the Jewish tradition teaches, the time between Rosh Hashanah and Yom Kippur is for reflection, reconciliation, and renewal. Ask yourself: What do I need to forgive, what do I need to change, and where do I need to be braver?

Closing Challenge

As we step into the year ahead, I challenge each of us to carry the memory of 9/11 not only in sorrow but in action. Let us live with boldness, bravery, courage, and power. Let us choose reconciliation where possible, forgiveness where needed, and courage where demanded. The world remains dangerous, uncertain, and divided. But you and I can choose to be makers of peace, builders of hope, and storytellers of truth. So as this day of remembrance closes, may we not only honor the past but also make a resolution: to live in such a way that the world is just a little bit safer, a little bit kinder, and a little bit better. And may something awesome happen to you today.

In a timely presentation released as summer turns to autumn, broadcaster and coach Stan Hustad introduced a daring new framework for what he calls a 'Zone-Full Life.' Built on years of reflection, conversations, and teaching, Hustad offers a way of understanding life not as a series of random events, but as a movement through a sequence of zones—each one offering opportunity, challenge, and fulfillment. Rather than drifting through life or settling for survival, Hustad challenges listeners to identify which zone they are in, which one they are moving toward, and how they might live with greater clarity, wisdom, and generosity.

The Seven Zones of a Life Well Lived

The Curiosity Zone

We begin life with wonder and relentless questioning. Curiosity is our God-given default setting, yet it often gets crushed by conformity and routine. Hustad urges us never to abandon curiosity, for it is the foundation of creativity, discovery, and lifelong learning.

The Impact Zone

As we mature, we are called to 'make a dent in the universe.' This is the zone of productivity, contribution, and achievement—the time when careers are built, businesses launched, and the fruits of labor earned. Impact drives both influence and income.

The Issachar Zone

Named after an ancient Hebrew tribe known for 'understanding the times and knowing what to do,' this is the wisdom zone. It's where experience, discernment, and perspective converge. Few enter it deeply, but those who do gain the ability to guide others with clarity.

The Transformation Zone

Life is not just about change but about transformation—rebirth after tragedy, breakthrough after struggle, or a new vision discovered in maturity. Here, lives and businesses shift from mere function to radical re-creation.

The Generosity Zone

The happiest people, Hustad reminds us, are not the ones who accumulate, but the ones who give. In this zone, abundance becomes a call to share—time, treasure, wisdom, and compassion. It is the zone of blessing others.

The Encore Zone

Contrary to the myth of retirement, this zone is about launching new projects in later life. It's where people ask: 'What's next? What can I do now that I couldn't before?' For many, this is the most fulfilling zone of all.

The Transcendence Zone

Ultimately, life points beyond itself. In this final zone, we discover the spiritual, the eternal, and the reality that human existence transcends the material. It's where faith, meaning, and hope for 'something more' come alive.

Things to Remember, Share, and Write Down

• Life is best understood not as a straight line but as a journey through zones of growth, impact, and meaning.

• Curiosity must never die. It is the beginning of wisdom and innovation.

• Impact creates income, but wisdom shapes legacy.

• Transformation is possible at any stage of life—often emerging from pain or crisis.

• Generosity brings joy in ways accumulation never can.

• An Encore Life is not retirement but new beginnings.

• Transcendence calls us to see beyond ourselves and invest in what is eternal.

Motivation for Today

Hustad's message is not simply a philosophical musing—it is an invitation. Anyone, right now, can step more fully into their zone. Start by asking: - What zone am I in today? - What zone am I neglecting? - What is the next step I can take to live with more impact, wisdom, or generosity? Living a zone-full life means being present, practicing consistently, and pursuing performance with purpose. It is about knowing when to push forward, when to give back, and when to look beyond yourself.

Call to Action

Stan Hustad and his colleagues are developing a forthcoming book titled The Coaching Zone, designed to help individuals and communities embrace zone-full living. Through coaching, mentoring, and teaching, Hustad hopes to inspire a collective of people dedicated to living wisely and helping others flourish. The invitation is simple but challenging: Don't wait. Begin now. Enter your zone, live fully, and share generously.