Season 2 Episode 6: Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink - Swink Social Co.

Season 2 Episode 4: Stop Hiring Frogs: Expert Strategies for Interior Designers Building Their Dream Team - Jamie Cuyk - Growing Your Team

Season 2 Episode 4: You're Working Too Hard: Interior Designers Need to Rethink Procurement

In this conversation with digital marketing strategist Daniela Furtado, we explore why many talented designers struggle to attract clients online despite having beautiful work.

Daniela, founder of Findable Digital Marketing, specializes in helping interior designers transform their online presence to generate consistent, high-quality leads. After working with both the cannabis industry and design firms, she's focused on the unique challenges designers face in an increasingly digital marketplace.

In this episode, you'll discover:

The dramatic shift in how clients find designers (hint: Google searches for "interior designer near me" have been climbing steadily since 2016)

Why beautiful Instagram feeds often fail to generate actual client inquiries

The fundamental difference between using social media for branding versus lead generation

How to transform your portfolio into compelling case studies that sell your expertise

Why specialization beats being a generalist (even when it feels scary to narrow your focus)

The surprising benefits of targeting a specific neighborhood in your marketing

When to invest in marketing help and when to DIY

Daniela's new 30-day program that helps designers build a marketing foundation

How her clients are measuring ROI on their marketing investments

Whether you're struggling with inconsistent client flow or looking to accelerate growth, this conversation provides a practical roadmap for thriving in today's digital landscape.

Connect with Daniela:
Website:

30 Day Program

12 Month Program

Instagram: @findabledigitalmarketing

Season 2 Episode 3: You're Working Too Hard: Interior Designers Need to Rethink Procurement

In this episode of the Interior DesignHer podcast, we interview Brittanie Elms, the creator of My Design Assistant.

Brittanie’s Procurement Management Services help interior designers streamline their procurement process and enhance overall efficiency.

In addition to Brittanie’s procurement management services, MDA helps design firms of all sizes level up their business systems & processes.

In this eye-opening interview, Brittanie reveals how successful interior designers are transforming their businesses by rethinking their approach to procurement. You'll discover:

- Why doing everything yourself is actually hurting your business

- The surprising truth about what procurement should really cost you

- How to know if your procurement process needs an overhaul

- Real examples of designers who transformed their businesses

- Simple systems you can implement today

- The crucial first steps to breaking free from operational chaos

Whether you're drowning in administrative tasks or ready to scale your design firm, this conversation reveals the operational secrets that could transform your business.

Connect with My Design Assistant

If you want to chat with Brittanie and her team at My Design Assistant, you can reach her at:

www.mydesignassistant.com

Instagram

LinkedIn

Freebies

25 Day Systems for Growth Challenge

Annual Planner for Creatives

Lifecycle of an Order Form

The Designer's Compass Quiz

The Ultimate Interior Design SOP Guide

Season 2 Episode 1: Interior Design Law, Contracts & Templates

In this episode of the Interior DesignHer podcast, we interview interior designer & 3D rendering artist Kate Cook.

Season 2 Episode 1: Interior Design Law, Contracts & Templates

In this episode of the Interior DesignHer podcast, we interview lawyer Erica Canas.

Erica specializes in interior design law, contracts & contract templates for interior designers.

Her firm, ID Law Shop, is one of the very few sources of legal contracts created for interior designers BY a lawyer who specializes in interior design contract law. We all know that no business owner wants to spend money preventing legal jeopardy.

It's no fun. It's like buying life & disability insurance. Yuck. But, if you like your interior design business AND you want to prevent a litigious/annoying client from throwing your business (and life) into chaos, you may want to shoot Erica a quick email or schedule a call.

Episode 6: Interior Designers Can Build a Better Business

In this episode of the Interior DesignHer podcast, we interview interior designer, podcaster & new course creator Laura Thornton about her new business-education course for interior designers.

The Profit Academy for Interior Designers is Laura's attempt to expand her efforts to help interior designers improve the business side of her business.

After 27 years in the interior design biz, Laura is sought out by less experienced designers looking for help with their design businesses.

In an attempt to share her expertise with a larger pool of designers, Laura launched her interior design business podcast - The Business of Beautiful Spaces - a year ago.

Based upon feedback & tons of DMs, Laura undertook the creation of a online course for interior designers...focused on the steps that allowed her to become a very profitable interior designer.

If this sounds like something your business needs, check out my interview with Laura Thornton.

Episode 5: Get Your Pricing Right for Interior Design Business Success

In this episode of the Interior DesignHer Podcast, Doug sat down with interior design business coach to discuss:

1. The importance of accurate pricing for interior design business success

2. Nancy's low-cost, high-value pricing tool for interior designers - The KEY

1. the importance of ACCURATE pricing for interior design business success

2. Nancy’s pricing tool - The KEY

Episode 4: Should you hire an interior design business coach?

In this episode of the Interior DesignHer Podcast, we sit down with interior design business coach Andrea Liebross and ask her ALL the questions about interior design business coaching, her coaching business, what makes it different, what makes it special & all the other questions you need to know before contacting an interior design business coach.

Host Douglas Robb and Andrea discuss:

- Why should an interior designer hire a business coach?

- Veteran designers vs Newbie designers: Who needs a coach more?

- Are Interior Design Businesses Unique?

- How to Scale Your Interior Design Business

- Business Coach, Mastermind or Mentor

- Should Interior Designers Become Business Coaches

Corporate Business Coaches vs Solo Biz Coaches

Hybrid Business Coaches for Interior Designers

Interior Design Business Success Plan

What Makes a Great Interior Design Business Coach

No-name Business Coach vs Big-Name, Big-Brand Business Coach

Should Your Business Coach Be Local?

How to Find the Best Interior Design Business Coach for Your Biz

Let's Talk Money

Return on Investment

Generalist Business Coaches vs Specialist Coaches

Tune in now to the Interior DesignHer Podcast for insightful discussions, expert advice, and actionable tips to help you succeed in the world of interior design business!

And don’t forget to subscribe & leave us a gushing 5 Star review. Apparently those reviews are kinda important :)

Episode 3: Systems and Processes for your Interior Design Business - Expert Advice from Gail Doby

In this episode of the Interior DesignHer Podcast, we sit down with interior design business coach Gail Doby and ask her ALL the questions about interior design business systems and processes