Interior DesignHer

Season 2 Episode 9: Instagram Strategy That Converts: Interior Design Clients From Social Media - Garin Michelson - Get Social With Garin

Season 2 Episode 8: The Intentional Interior Designer: Building a Consultation Business That Prioritizes Life and Profitability - Melanie Zaelich - Happy Place Interiors

Season 2 Episode 7: Stop Losing Design Clients: Why Your Website Words Matter More Than Your Portfolio - Kamala Nair - Kamala Nair Inc.

Season 2 Episode 6: Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink - Swink Social Co.

Season 2 Episode 4: Stop Hiring Frogs: Expert Strategies for Interior Designers Building Their Dream Team - Jamie Cuyk - Growing Your Team

Season 2 Episode 4: You're Working Too Hard: Interior Designers Need to Rethink Procurement

In this conversation with digital marketing strategist Daniela Furtado, we explore why many talented designers struggle to attract clients online despite having beautiful work.

Daniela, founder of Findable Digital Marketing, specializes in helping interior designers transform their online presence to generate consistent, high-quality leads. After working with both the cannabis industry and design firms, she's focused on the unique challenges designers face in an increasingly digital marketplace.

In this episode, you'll discover:

The dramatic shift in how clients find designers (hint: Google searches for "interior designer near me" have been climbing steadily since 2016)

Why beautiful Instagram feeds often fail to generate actual client inquiries

The fundamental difference between using social media for branding versus lead generation

How to transform your portfolio into compelling case studies that sell your expertise

Why specialization beats being a generalist (even when it feels scary to narrow your focus)

The surprising benefits of targeting a specific neighborhood in your marketing

When to invest in marketing help and when to DIY

Daniela's new 30-day program that helps designers build a marketing foundation

How her clients are measuring ROI on their marketing investments

Whether you're struggling with inconsistent client flow or looking to accelerate growth, this conversation provides a practical roadmap for thriving in today's digital landscape.

Connect with Daniela:
Website:

30 Day Program

12 Month Program

Instagram: @findabledigitalmarketing

Season 2 Episode 3: You're Working Too Hard: Interior Designers Need to Rethink Procurement

In this episode of the Interior DesignHer podcast, we interview Brittanie Elms, the creator of My Design Assistant.

Brittanie’s Procurement Management Services help interior designers streamline their procurement process and enhance overall efficiency.

In addition to Brittanie’s procurement management services, MDA helps design firms of all sizes level up their business systems & processes.

In this eye-opening interview, Brittanie reveals how successful interior designers are transforming their businesses by rethinking their approach to procurement. You'll discover:

- Why doing everything yourself is actually hurting your business

- The surprising truth about what procurement should really cost you

- How to know if your procurement process needs an overhaul

- Real examples of designers who transformed their businesses

- Simple systems you can implement today

- The crucial first steps to breaking free from operational chaos

Whether you're drowning in administrative tasks or ready to scale your design firm, this conversation reveals the operational secrets that could transform your business.

Connect with My Design Assistant

If you want to chat with Brittanie and her team at My Design Assistant, you can reach her at:

www.mydesignassistant.com

Instagram

LinkedIn

Freebies

25 Day Systems for Growth Challenge

Annual Planner for Creatives

Lifecycle of an Order Form

The Designer's Compass Quiz

The Ultimate Interior Design SOP Guide

Season 2 Episode 1: Interior Design Law, Contracts & Templates

In this episode of the Interior DesignHer podcast, we interview interior designer & 3D rendering artist Kate Cook.

Season 2 Episode 1: Interior Design Law, Contracts & Templates

In this episode of the Interior DesignHer podcast, we interview lawyer Erica Canas.

Erica specializes in interior design law, contracts & contract templates for interior designers.

Her firm, ID Law Shop, is one of the very few sources of legal contracts created for interior designers BY a lawyer who specializes in interior design contract law. We all know that no business owner wants to spend money preventing legal jeopardy.

It's no fun. It's like buying life & disability insurance. Yuck. But, if you like your interior design business AND you want to prevent a litigious/annoying client from throwing your business (and life) into chaos, you may want to shoot Erica a quick email or schedule a call.

Episode 6: Interior Designers Can Build a Better Business

In this episode of the Interior DesignHer podcast, we interview interior designer, podcaster & new course creator Laura Thornton about her new business-education course for interior designers.

The Profit Academy for Interior Designers is Laura's attempt to expand her efforts to help interior designers improve the business side of her business.

After 27 years in the interior design biz, Laura is sought out by less experienced designers looking for help with their design businesses.

In an attempt to share her expertise with a larger pool of designers, Laura launched her interior design business podcast - The Business of Beautiful Spaces - a year ago.

Based upon feedback & tons of DMs, Laura undertook the creation of a online course for interior designers...focused on the steps that allowed her to become a very profitable interior designer.

If this sounds like something your business needs, check out my interview with Laura Thornton.