A great fit for the business depending on how you want to engage.

“We're built for service providers to enable them to leverage their brand, which is a huge deal for service providers, to leverage their brand, leverage their carrier network if they like and have an award-winning modern UCaaS integrated CCaaS solution that they can offer to their customers to help grow revenues today,” says Patrick Sheehan, Vice President of Channel Development and Distribution at Intermedia. Intermedia Cloud Communications announced a strategic expansion of its partner program tailored to meet the distinct challenges faced by Service Providers (SPs). The announcement occurred in the run up to Channel Partners.

“Intermedia has been around for a lot of years working with resellers, agents, MSPs, VARs, all types of businesses. So if you're in IT and you're providing any type of solutions we're a great, great fit for the business depending on how you want to engage. We've got an advisor model for those that are more of an agent. They like to sell a service and receive their commission. What's unique about our advisor model, why we don't call it the agent model, is because they're agents who want to have a little bit more control of their guests and they create quotes themselves in a portal and provides a beautiful proposal right out of the mat. They can sell and close that deal and then we'll handle the implementation, the billing and support beyond that. And they can be as involved in that process as they wish. Our reseller model, we call it the core. Customer ownership reseller model enables the VARs and MSPs, those are really wanting to bill and support the customers. We're built for that, which is a great solution for all those types of IT solution providers that really want to own that customer relationship, bill it, get that top line revenue, and set their pricing and their margins and leverage their brand or intermediate's brand.”

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