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International Institute Of Digital Marketing™
International Institute Of Digital Marketing™ episodes
- 5 Qualities of a DigitalMarketing Manager
#Digitalmarketing is fast becoming the most lucrative #career field to choose, especially with #COVID19 forcing the entire world into the #virtual territory. In fact, #digitalmarketing takes sixth place on #LinkedIn’s list for the top 10 in-demand #jobs, with #SEO #ranking as one of the most desired #skills. Of course, with such #highdemand comes even more responsibility, and with it the need for more #digitalmarketing #managers.
So, firstly, what is a #DigitalMarketing #Manager?
That’s easy. The #DMM is the person in the #marketing team who is responsible for all the #digitalmarketing #strategies and #executions, and for all the #digitalmarketers in the #team. Simply put, #DMMs are there to ensure the #success of all #digitalmarketing #campaigns. Pretty important, right?
Read more: https://blog.thedigitalmarketinginsti...
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp2 min - OrganicMarketing: Things You Must Know
0% of the South African population has #access to the #internet, and they are very active on #socialmedia. That is 22,89 million people who have access to the #internet, potential clients that you could reach. With such high numbers, it means one’s #business can thrive and grow with #highqualitycontent. Therefore, #organicmarketing can thrive successfully and put your #business in a position to be seen and gain visibility.
Definition of #OrganicMarketing- #OrganicMarketing is the act of #promoting and #creating #brandawareness through natural and #valuebased tactics to create #traffic to your #websites or #socialmediaplatforms of your #business to increase #clients and #brand visibility.
Read more: https://blog.thedigitalmarketinginsti...
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp2 min - The Effects of Covid on RetailStores
There is nothing that could have prepared the world for the life-altering disruption that came to be in early 2020. #Covid19 lead to many #tragedies over the past year, one of which is the #economicimpact it had #worldwide. Many #businesses shut their doors, never to open them again, while others are still having #difficulty devising a #plan to simply stay afloat.
The #Covid19 #pandemic has changed #consumerbehavior for good and one of the #industries most affected by this shift is the #retailindustry. With fewer in-store #customers and a drop in overall spending, #businesses have had to come up with new and innovative ideas to adjust to the new normal. The effect of #Covid on #retailstores has forever changed how the #industry functions.
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp2 min - Strengthen Your Image in the Eyes of Your Audience
Have you ever heard or been in an argument where people try to explain which #brand is better, an #iPhone or #Samsung? #Xbox or #PlayStation?
Both sides believe that their choice is the better one. Their opinions are based on their experience with the #brand. Positive #experiences can lead to #trust, and trust leads to #loyalty. This will then #influence the #consumer’s #purchasingbehavior in such a way that all they want and talk about is your #brand and its #products.
This is what #brandawareness can do for a #brand: embed itself into #consumerlifestyles and #purchasehabits so that they don’t have to think twice before becoming a #customer — time and time again.
#Branding develops an image of a company’s #products in the #mindsofconsumers, attributing goods with certain unique #characteristics or qualities that are #attractive to the #target #audience if done effectively.
Read more: https://blog.thedigitalmarketinginsti...
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp2 min - SEO: The Best Strategy For DigitalMarketing.
#SearchEngineOptimization (#SEO) is a #fundamental part of #digitalmarketing. It is the process of #optimizing your #online #content for #searchengines like #Google to discover and show it as a top result for #searches on their #searchresultpages. The better visibility a page has in #searchresults, the more likely it will #garner attention and attract #prospective and #existing #customers to the #business.
Regardless of what your #business offers, a whole #audience is likely #searching for #products or #services like yours on #searchengines right now. And if you really want to attract them to your #site, you will need to identify which #keywords and #phrases your #targetaudience use when #searching for #products or #services. After that, you work towards ranking well for those #searches. That is what #SearchEngineOptimization is all about.
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp3 min - Types of YouTube Ads?Brands advertise on YouTube because it’s the world’s second most popular website, drawing .2 billion logged-in visitors a monthIf you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.YouTube ads aren’t the most intuitive part of your social media advertising strategy. Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later.Let’s take a look at the main types of ads on YouTube, both video and otherwise.1. Skippable in-stream video adsThese ads play before or during a video (a.k.a. “pre-roll” or “mid-roll”). Their defining feature is that viewers can choose to skip them after the first 5 seconds.As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds. Your ad must be at least 12 seconds long (though somewhere under 3 minutes is recommended).You pay when a person has watched the first 30 seconds, or the whole thing, or if they interact with your ad by clicking: whichever comes first.Sidebar: You’ll see the term “TrueView” pop up a lot. TrueView is YouTube’s pet name for the payment type where you only pay for an ad impression when a user chooses to watch it.Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. However, theirs run long: this one is nearly 2 minutes.2. Non-skippable in-stream video adsBecause 76% of people report that they automatically skip ads, some advertisers choose to run pre-roll or mid-roll ads that don’t have a skip button at all.When should you do this? When you’re aiming for a wide lift in brand awareness, and you’re confident that your creativity is strong enough to hold your audience’s attention for the full 15 seconds.Note that with non-skippable ads, advertisers pay per impression, at CPM.3. Discovery adsWhereas in-stream ads function something like a traditional TV commercial, discovery ads are more akin to the ads you see on Google’s search results page. (This makes sense when we remember that YouTube is as much a search engine as a social platform.)Discovery ads show up alongside organic search results. So if your video looks more relevant than the organic results, people can choose to watch it, instead.Discovery ads include three lines of text along with a thumbnail. When interested people click on the ad, they’re sent through to your video page or YouTube channel.4. Non-video adsFor advertisers without a budget for video, YouTube offers non-video ads.• Display ads: appear on the right-hand sidebar, and include an image and text, alongside a CTA with a link to your website.• In-video overlay ads: appear floating on top of video content from monetized YouTube channels.In an ideal world, both of these ad types appear in conjunction with related content. Of course, that’s not always the case.Globally Recognized #Digital #Marketing Certifications:https://thedigitalmarketinginstitute....INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute....For Course Details: https://thedigitalmarketinginstitute....-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need4 min
- Why Should Businesses Do SEO?
#SEO is a term that is very familiar to everyone who is in the field of #digitalmarketing. What is it? It is the process of improving the #quality and #quantity of #websites from #searchengines. It helps the #businesses to higher the #rank in #searchresults. #Architecture, #Content, and exposure will help to earn #backlinks and #socialmentions. Now it spread around the #localbusinesses too. According to an estimate by Review Tracker’s study in 2017, 35% of all #searchtraffic is #local.
Do you know why? It improves your online presence, increases #organictraffic, and helps you to grow your #business. #SEO is needed for every type of #business that has its #onlinepresence. It is not necessary if you are looking for immediate leads or #sales. Because #SEO requires #strategicplanning #execution and ongoing #management. Do you know the benefits for #businesses?
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp2 min - The Future Of VirtualTraining
If you were to type out “#virtualtraining” or “#elearning” on your #search bar this very moment, immense #information pops up, which may initially seem overwhelming or even daunting.
#Virtual is a word that we’d hear more often, more so since the #majority of us are under house arrest due to a #virus. It’s becoming more and more of a #norm, however, doesn’t this make you wonder where it began and where it’s headed now?
It is fascinating how far back the history of #virtualtraining dates; we are talking back to the 1800s. In the year 1892, the University of Chicago established #distancelearning on a college-level and had used the US Postal Service for #course correspondence later progressed to doing live shows on the radio in 1921 and televised broadcasts in 1963.
Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses
-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp6 min - How to Generate Leads With Content Marketing?If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. I’m going to show you 5 effective ways you can start implementing today to generate leads with content marketing.Step 1: Create a buyer persona Capturing the wrong leads is as bad as capturing no leads. In fact, it’s probably worse because you’ll waste your resources on a lead that’s unlikely to be your customer. Therefore, when I talk about generating leads, I mean generating the right leads. And to do this, you need to specify the type of people you want as your leads.Step 2: Leverage content syndication Having valuable content on your company blog can bring in many leads for your business. But what if you have an obscure blog that nobody reads? Then the great content that you’ve put a lot of effort in would massively underperform.Step 3: Provide lead magnets and content upgrades Nowadays, people are reluctant to share their contact information because their inboxes are already full of junk. To capture that lead, you have to first provide value. And that’s the function of lead magnets. They help to solve a problem for your audience. What are the characteristics for effective lead magnets?Step 4: Improve your landing pages When you consider that most single landing pages are built specifically to capture leads, then creating them without thought means you’re essentially throwing your leads away.Step 5: Use guest blogging to capture leads Guest blogging is a valuable activity to improve brand awareness and gain quality backlinks. However, one advantage that most people fail to take is capturing leads through guest posts. You may ask: how can I do that?The key here is to make your lead magnet relevant to your guest post. You can also share the link in the body of your post where it is relevant. And depending on the website you’re writing a guest post, you can even add your content upgrade in the body of your post.Globally Recognized #Digital #Marketing Certifications:https://thedigitalmarketinginstitute....INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute....For Course Details: https://thedigitalmarketinginstitute....-------------------------------------------------------------------------------------------------------INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp6 min
- 10 Simple Ways To Boost Seo On Your Wordpress Website
Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
11 min
About International Institute Of Digital Marketing™
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International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put…
forth our combined experience to develop IIDM™. IIDM™ puts forth the energy, devotion, and strength to make Digital Skills and the principles of Digital Marketing available and accessible to anyone and everyone who needs to develop their marketing skills in the digital age. For more details visit us on https://thedigitalmarketinginstitute.org