Internet Marketing for Humans

Instagram have removed the 'following' tab.  What was it, was it helpful and will we miss it?  In this episode of 'Internet Marketing for Humans' we discuss why we called the following tab 'spy mode' and whether the world is a better place now that it has gone.

Linked In have announced three improvements to company pages. Each seems fairly straight forward but one offers a great opportunity to make spreading your company message much more efficient.  In a previous episode we discussed increasing organic reach on Facebook, this time it's the turn of Linked In.  In this episode of 'Internet Marketing for Humans' we find out what this new Linked In function really means and reveal how to use it to get your message out to more people.

Google Ads (previous called Adwords) can be one of the most powerful Internet Marketing tools for driving highly profitable visitors to your website.  But Google Ads can also be a fairly brutal way to spend terrifyingly high amounts of money to get mediocre results. So how do you exploit Google Ads to push your business forward without breaking the bank?

In this episode of 'Internet Marketing for Humans' we are joined by  Matt O'Brien of Unscrambled.  Unscrambled is an agency that was born out of the belief that paid search campaigns could be run more effectively and could deliver better results and greater profits for clients. This passion for PPC (pay per click advertising) has delivered astonishing results for some very large brands, including Saga Travel, the Open University and The Harley Medical Group.

Matt has been working in Internet Marketing for nearly twenty years.  During this episode he explains what Google Ads is and why it can be so powerful.  Matt also explains, in plain English, some brilliant ways of crushing as much value as possible out of your advertising budget.

Google Ads (previous called Adwords) can be one of the most powerful Internet Marketing tools for driving highly profitable visitors to your website.  But Google Ads can also be a fairly brutal way to spend terrifyingly high amounts of money to get mediocre results. So how do you exploit Google Ads to push your business forward without breaking the bank?

In this episode of 'Internet Marketing for Humans' we are joined by  Matt O'Brien of Unscrambled.  Unscrambled is an agency that was born out of the belief that paid search campaigns could be run more effectively and could deliver better results and greater profits for clients. This passion for PPC (pay per click advertising) has delivered astonishing results for some very large brands, including Saga Travel, the Open University and The Harley Medical Group.

Matt has been working in Internet Marketing for nearly twenty years.  During this episode he explains what Google Ads is and why it can be so powerful.  Matt also explains, in plain English, some brilliant ways of crushing as much value as possible out of your advertising budget.

There are some small, simple changes you can make to your website to easily boost your sales.  In this episode of 'Internet Marketing for Humans' we are joined by James Kindred of Fork / Big Drop Brewery.  James is a UX (user experience) expert and in this episode he guides us through some really great FREE ways to make your website punch as hard as possible.

Has the organic reach of your Facebook posts been dropping?  Are fewer people seeing your Facebook posts?  In this episode of 'Internet Marketing for Humans' we reveal why your Facebook posts are nosediving and give you one simple tip for turning the tide and winning at Facebook posting.

People love drama.  People who practice SEO love drama.  Almost as soon as SEO became a thing, a number of blogs, videos and podcasts have been published declaring that 'SEO is Dead'.  So we thought we'd jump on the bandwagon.  Only joking!  In this episode of 'Internet Marketing for Humans' we discuss why some people are saying SEO is Dead.

You may have noticed that some websites have a www at the start of the web address, and some do not.  And what on earth is an apex domain?  Does any of this matter for SEO?  In this episode of 'Internet Marketing for Humans' we look into what the www is all about reveal whether having an www will help or hinder your SEO efforts.

Some of your competitors probably own more than one domain name.  Some even own hundreds.  Why?  In this episode of 'Internet Marketing for Humans' we discuss the logic and the potential madness of registering, owning and maintaining lots of domain names.

There are many myths and mis-information about choosing the right domain name.  There are even some companies who might tell you to buy domain names that you didn't know you need.  In this episode of 'Internet Marketing for Humans' we discuss what's important and what isn't.  It's easier than you might think to choose the right domain name for your project.