Internet Marketing for Humans

Find out why Google My Business might be the best free marketing tool you’ve ever used. In this episode of Internet Marketing for Humans, we talk to Tony Southgate of Archant about why we are so very excited about Google My Business.

What’s the fastest way to find new opportunities in any market? We, here at Andrew Laws Associates, have a list of questions we ask ourselves and our clients to try and get to the bottom of how a market operates and where the opportunities are. In this episode of Internet Marketing for Humans we consider the answers to this list.

• Who are the influencers / who makes buying decisions in each market?
• Where does the market ‘hang out’; where online and offline can we find individuals in the market?
• What conferences / exhibitions are important in the market?
• What speaking opportunities can we find in the market?
• Can we create content (written, video or other) to place in industry publications?
• Can we position our client as an influencer?
• How important is social media to this market?
• Are genuine relationships formed or do marketing influencers in this niche use social networking as a foghorn?
• Should we be using social media at all, or should we focus on one platform, like Linked In?
• What opportunities will paid advertising / PPC (pay per click) open up for us, and which networks. How much reach can we expect for how much budget?
• What tone / content type appears to motivate market players?
• Who is linking to the market leaders? Can we use this data to better understand interactions between market players?
• How do companies within the defined market nurture brand exposure?

Networking events can be daunting but are a very good way of building your business. It can be difficult figuring out how to speak to people, how to break into conversations or how to make a good impression.

In this episode of Internet Marketing for Humans, we talk to Adam Scott of Ipswich Embroidery and Print and he comes up with some great hints and tips for how to handle yourself better and how to make the most out of networking opportunities.

Networking events can be daunting but are a very good way of building your business. It can be difficult figuring out how to speak to people, how to break into conversations or how to make a good impression.

In this episode of Internet Marketing for Humans, we talk to Adam Scott of Ipswich Embroidery and Print and he comes up with some great hints and tips for how to handle yourself better and how to make the most out of networking opportunities.

LinkedIn can be boring as hell but it can also be a potent lead generator. In this episode of Internet Marketing for Humans, we talk to Milo of Digital Dominator about the small tweaks you can make to a LinkedIn profile to make yourself not only much more attractive to potential customers and clients, but also more human.

LinkedIn can be boring as hell but it can also be a potent lead generator. In this episode of Internet Marketing for Humans, we talk to Milo of Digital Dominator about the small tweaks you can make to a LinkedIn profile to make yourself not only much more attractive to potential customers and clients, but also more human.

SEO is not the only tool in your marketing toolbox; sometimes it's a complete waste of time. In this episode of Internet Marketing for Humans, we discuss why sometimes SEO is a pointless faff and also reveal how to market yourself, if SEO isn’t a good fit.

Search volume is not a mystical phrase; it’s something that’s at the very heart of SEO and Internet marketing. In this episode of Internet Marketing for Humans, we demystify search volume and tell you how and why it could be the simplest and most important thing you could learn to drive your business forward.

It feels like there are lots of new social networks starting all the time, but it’s difficult to know which ones to go for. In this episode of Internet Marketing for Humans, we talk about TikTok – should you avoid it, ignore it or embrace it?

SEO optimising your website may not be the best thing you can do for your SEO. In this episode of Internet Marketing for Humans, we discuss over optimisation and why “SEOing” your website might be the most harmful thing you can do for your rankings.