Internet Marketing for Humans

Backlinking tends to be shrouded in mystery but is actually incredibly simple. You need backlinks to rank. In this episode of Internet Marketing for Humans we discuss what backlinks are, why they’re important and give you some ideas for how to go and build your own.

We originally set up this interview with Luke Littleboy to discuss how short and medium-term plans can change. In the end, for this episode of Internet Marketing for Humans, we talked about the implications of Covid-19 on marketing, what you could be doing with any new found time you may have and how to prepare for the unknown.

https://www.linkedin.com/in/lukelittleboy/

We originally set up this interview with Luke Littleboy to discuss how short and medium-term plans can change. In the end, for this episode of Internet Marketing for Humans, we talked about the implications of Covid-19 on marketing, what you could be doing with any new found time you may have and how to prepare for the unknown.

Email marketing tends to be taken for granted. There are some core rules that will always help you to succeed, but there are also some handy hints you may not know about.

In this episode of Internet Marketing for Humans we discuss how to turbo boost your email marketing success.

Don't
Add people to your list without their knowledge
Send too frequently
Use pepped up marketing chunter
Use too many images
Send attachments
Purchase email lists

Do
Re-send to non-openers
Find reasons to get recipients to click links within the newsletter, this shows Google / Gmail that you messages are relevant
Keep your newsletters brief, keep it simple
Treat newsletters as signposts to other content
Clean your lists regularly
Segment the list according to signup source, behaviour, anything useful
Test different times and days to find out how to get the best response
Use emoticons in the subject line
Use the preview option
Send tests - preferably to someone different each time
Survey your list rather than just selling to them - probably only people who have been with you longer than X amount of time
Build brand loyalty - make sure recipients know they are getting something special
Give away genuine value
Ask people to forward your email to their friends 
Use a real human name in the sender details
Use an email address that people can reply to (set up a filter in your email client if you get lots of out of office notices)
Remember to sign off your messages properly
Use first name greetings (if you can)
Build your lists by giving something away; always be adding value
Check your statistics
Run A/B tests

Deciding you want to ‘do’ E-commerce and having an online store isn’t enough to get you to rank or to bring customers regularly to your site. So, here is a comprehensive introduction to SEO for E-commerce.

In this episode of Internet Marketing for Humans, we reveal several easy ways to gain significant advantages over your competitors, discuss some of the good practice around e-commerce and why it’s a good idea to always make an effort.

Companies like Lead Forensics and A-1 WebStats claim to be able to give you a lot more information about your website visitors than Google Analytics can. And they’re right! But what are you going to do with that information?

In this episode of Internet Marketing for Humans we take a quick look at these “super-spy” analytics companies, what sort of information they can give you and how that might be able to help you, or not.

Find out more about A1 WebStats - http://bit.ly/A1webstats

Companies like Lead Forensics and A-1 WebStats claim to be able to give you a lot more information about your website visitors than Google Analytics can. And they’re right! But what are you going to do with that information?

In this episode of Internet Marketing for Humans we take a quick look at these “super-spy” analytics companies, what sort of information they can give you and how that might be able to help you, or not.

Find out more about A1 WebStats...

Simply uploading your videos to YouTube isn’t enough to get a high number of views. In this edition of the Internet Marketing for Humans podcast, we discuss two very easy ways of making sure that people actually watch your YouTube videos.

The article that Andrew mentions can be found here - https://summerislefilms.co.uk/youtube-rankings-keyword-tags-spy-competitors/

Design is a great tool for clarifying your message. In this episode of Internet Marketing for Humans we talk to Chris Chenery of Chenery Creative about the power of branding.

There are hundreds, if not hundreds of thousands, of articles online of how to do ‘good’ SEO and how to boost your rankings. Whilst it’s true there are hundreds of ranking factors, there’s really only one thing that actually, one hundred per cent totally matters. In this episode of Internet Marketing for Humans, we’re going to reveal what that is and what you can do about it.