Internet Marketing for Humans

In some digital marketing circles traditional copywriting is seen as a bit old fashioned. In this episode of Internet Marketing for Humans, we talk with Lewis Folkard of Social Badger Marketing about the potency of traditional copywriting techniques, the brilliance of testing for increasing profit and learning about a market.

If you run your own business or are responsible for marketing we recommend you listen to this podcast for some actionable advice that will make you adverts better.

In a slight change to our usual programming, in this episode of the Internet Marketing for Humans podcast we go where some marketers fear to tread. We are joined by DJ (Daljeet Singh) of Rainbow Dragon Digital to discuss ethical marketing.

How has social networking and marketing become what it is today? What does this mean for businesses and the world as a whole? What positives have social media brought about that should be celebrated, and where could we all possibly be a little more cautious.

In this engaging conversation we talk about the impact (good and bad) of social, and discuss where social networking could, and possibly 'should' be heading in the next few years.

Find out more about Rainbow Dragon Digital here... 

Previously in the podcast, we have touched on how important collaboration is.  In essence it’s how all brilliant SEO agencies work. All digital marketing and SEO is ultimately a collaboration between the client and the agency.

In this episode of Internet Marketing for Humans, we are in conversation with Gill Tiney who has started something a bit like a networking group but one focussed purely on nurturing and inspiring collaboration. We talk about how collaboration can and does change the world.

Many new brands claim to 'disrupt the market' but 'disrupting' has become a bit of a 'non word'. A bit like 'homemade' or 'bespoke'. So what does it really take to launch a new brand that does things differently, offers something new and actually succeeds.

In this episode of Internet Marketing for Humans we talk to Gaz Booth, who (along with Tom Walker) launched Holy Moly Dips just over three years ago. In the short amount of time since launching, Holy Moly Dips have established themselves as a bright beaming light of a brand in a market that is traditionally exceptionally conservative.

So how did Holy Moly Dips go about 'disrupting' the market to establish themselves? Did they really disrupt anything at all? In this frank and incredibly open conversation co-founder Gaz Booth not only takes us through his journey, but also shares some brilliant words of wisdom to anyone who is considering launching their own brand. Gaz gives real value, and this podcast will be fascinating to anyone who wants to know how ideas become products that elbow their way into some of the most sought after real estate in the world - the supermarket shelves.

Find out more about Holy Moly Dips here... 

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Competitions have always been a good way of increasing the reach of your brand and finding potential new clients and customers. With digital marketing we have a few power-ups to make competitions very potent.

In this episode of Internet Marketing for Humans, we give you three positive tips for running competitions and three negative warnings.

Video has been proving itself for many years. Now, there are statistics that can’t be ignored relating to the power of it in all marketing.

In this episode of Internet Marketing for Humans, we speak to Tom Newman, managing director of Summer Isle Films about the potency of video.

Social media is now commonplace but is still something that needs careful thought and good planning.

In this episode of Internet Marketing for Humans, Jen Meredith reveals the key things you need to know when planning a social media campaign. This is aimed at social media managers with their own clients, but will be equally useful to business owners and people responsible for marketing.

Remarketing is a buzzy industry word but what does it actually mean, why do marketers get excited about it and what can it do for you? 

In this episode of Internet Marketing for Humans, we explain in the simplest possible way what remarketing is, how you should do it and why you should do it.

Warning: contains Bergerac

We’ve known for many years that content is king, but what sort of content should you be using for your campaign?

In this episode of Internet Marketing for Humans, we discuss what is the kingmaker of content. Is it video, audio, the written word or something else?

Creativity is absolutely at the heart of successful SEO and digital marketing. In this episode of Internet Marketing for Humans we speak to Ed Ngai, who runs a local organisation that brings creative people together and encourages collaborations and general celebrations of creativity.