Internet Marketing for Humans

Talking about digital marketing theory and strategy is fun, but what is more fun is putting your plans into action.

Is this episode of Internet Marketing for Humans, we discuss how to form a digital marketing battle plan and talk you through seven steps to take your marketing from stone age to space age.

Download your free BattlePlan workbook at https://internetmarketingforhumans.com/battleplan

Digital marketing is effective, efficient and human. In this episode of Internet Marketing for Humans we chat with Seb Brantigan, author of Social Marketing Success.

Seb reveals why, in digital marketing, the message is what’s important and not necessarily the mechanics. He also explains why sometimes it’s crucial not to get too hung up on the technical side of digital marketing but to focus on being consistent with your message.

Seb's website: https://seb360.com/

Seb's book: https://amzn.to/3hhY0kc

It's here! The Internet Marketing for Humans coaching-led training course is now live! This is not just another dull, dry academical Digital Marketing course. Find out how it refreshes the parts other courses cannot reach!

Find out more about the Internet Marketing for Humans course at https://internetmarketingforhumans.com/

Connect with Andrew on LinkedIn at https://www.linkedin.com/in/andrewlaws/

AI is here. Artificial Intelligence is not the stuff of Sci-Fi, it's affecting our lives right now. But what impact does AI have on us as business owners, marketeers and human beings? In this engaging and fascinating episode of the Internet Marketing for Humans podcast we are joined the author of 'Generation AI: The Rise of the Resilient Entrepreneur', Dr Katerina Thomas.

Katerina discusses how AI might affect the way we live in the near future and how we might be able to adapt to a fast-changing world. This episode may change your view on what AI is, where it is now, and where it's going.

Buy the book - https://amzn.to/3yrT7Nm

Find Dr Katerina Thomas at:

https://www.linkedin.com/in/katerina-thomas/

https://katerinathomas.com/

https://www.facebook.com/ResilientEntrepreneur101

https://twitter.com/real_katerina

https://www.instagram.com/katerinathomas_official/

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress.

In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram.

Jen's website - http://www.jenloumeredith.com/

Jen on Instagram - https://www.instagram.com/jenloumeredith/

Having a lot of likes and followers on Instagram does not build your brand. As with any social platform high numbers are not enough to make progress.

In this episode of the Internet Marketing for Humans podcast I'm joined by Jen Lou Meredith. Jen gives us the facts about what it takes to win big on Instagram.

Jen's website - http://www.jenloumeredith.com/
Jen on Instagram - https://www.instagram.com/jenloumeredith/

Digital marketing is a vast field, but the truth is you don’t need to know all of it; you only need to know what works.

In the episode of Internet Marketing for Humans we run through the processes we use to decide which types of digital marketing are worth testing and how we know what works.

This episode was based on a talk I recently gave at Suffolk Internet Marketing Specialists (SIMS), find out more about this great service at https://www.meetup.com/en-AU/suffolk-internet-marketing-seo-sem-specialists/

Good practice with your website has always been fundamental to SEO. Fast websites rank better. Websites that are simple to use rank better. There is an upcoming Google update that is going to celebrate good websites. This isn’t a fundamental change in the way that Google works but it is an opportunity to make gains over your competitors.

In this episode of Internet Marketing for Humans, we run through what the impact of this new Google update will be and how you can exploit it to make improvements.

This podcast was partly inspired by a new report from SEMrush. Please follow this link for the full report.

Working from home has been normalised for many of us. But what's the real impact on mental health, productivity and community? How productive can we be in the long term if we spend more time working in physical isolation from our colleagues?

We have been hoping to invite Dr Astrid Coxon for a conversation on the Internet Marketing for Humans podcast for a long time. Astrid is a research associate at King’s College London and studies (among many other topics) Good Practice and Inclusivity in learning technology.

This is not yet another dry examination of the pros and cons of working from home. Dr Coxon gives her perspective as a psychologist in a way that is accessible, relatable and at times very funny. Astrid runs us through the theory of 'allostatic load' and how it can affect the quality of our work. If you're not aware of allostatic load then listen in; it's a fascinating topic that affects us all!

Find out more about Dr Astrid Coxon's work at:

The off switch - https://amzn.to/3rH8MUj

Join the Yeseo Tribe for more Digital Marketing goodness - https://yeseo.io/subscribe/

What do you do when the industry you support grinds to a halt? My guest for this episode is David Horne of Kehorne. Kehorne are a digital agency who work closely with the hospitality industry. 2020 and 2021 presented David and his team with challenges that might incite some business owners to throw in the towel. But David and his talented team see things differently.

In this fascinating episode of Internet Marketing for Humans we talk to David about pivoting, diversifying and thriving under challenging circumstances. This episode is about realism, opportunity, creativity, business coaches and bagels.

Links:
Kehorne - https://kehorne.co.uk/
Find David Horne on Linked In - https://www.linkedin.com/in/davidkehorne/

We also talked about Avi Kniznik's online bagel bakery, you can find out more about that at https://www.bagelorbeigel.co.uk/