This 1968 radio commercial invites the public to come visit RIT's brand new campus in Henrietta, describing it as an "impossible dream" that the community made a reality.
Transcript below
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Narrator: An Impossible Dream!
The new RIT campus was an impossible dream that has been given substance through the generosity of thousands of Rochestarians, individual and corporate. Now that impossible dream is nearly complete. Seven and a half million bricks have been laid, thousands of tons of equipment and supplies are in place, and finishing operations move forward at a frenzy pace. Amidst it all, nearly 15,000 students, faculty, and staff are hard at work in the learning process. You can see this impossible dream which the Rochester community made a reality. You and your family are invited to visit the new Rochester Institute of Technology campus on Jefferson road near Balentine bridge from 1-5 on Sunday, October 20th.