Speaking to Gill Haigh (Managing Director, Cumbria Tourism) we get a first-hand look at regional tourism in one of the UK’s most visited regions exploring the challenges ahead in 2024 and where the local tourism market needs to focus to deliver for domestic and inbound market.

We explore the difficulties of staff shortage, the commercial impact and the solutions businesses are coming up with to solve this dilemma from collaborative working to creating attractive working environments and packages including apprenticeships. 

This interview featured in part in the Travel Monthly Review show January edition. 

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