Dr. Marcus Collins is a Marketing Professor at the University of Michigan   and is Head of Strategy at Wieden+Kennedy. Today he join us to speak about is new book For the Culture.

He has worked in music and tech as a startup co-founder (Muse Recordings) then led iTunes + Nike sport music initiatives at Apple (iTunes Partner Marketing) before running digital strategy for Beyoncé.

A graduate of Temple University (DBA) and the University of Michigan (BSE in Materials Science Engineering and MBA with an emphasis in strategic brand marketing).

Host: Keko www.Instagram.com/talktokeko

Guest: Dr. Marcus Collins www.instagram.com/marctothec 

Theme music: Kil www.beatstars.com/beatsbykil

Background Music: NK www.nkmusicbeats.beatstars.com/

Website: www.folksalert.com