Adam Grossman started a business right out of his Stern MBA, with no intention to work for anyone from the start. After several iterations of his business he created B6A, a platform that analyzes the value of ads bringing advertisers new insight into the value of their placements. Listen to our interview with Adam to learn more about B6A and his book, The Sports Strategist, which was given to all attendees of the famed MIT-Sloan Sports Analytics Conference.