Have you ever wanted to tear your hair out while trying to find the perfect mattress? Adam Tishman and his 2 co-founders feel your pain. After several horrible mattress purchase experiences, they decided to start a company that focuses on optimizing mattress constructions based on body types and sleeping preferences. Once a customer fills out a questionnaire about their sleeping preferences, Helix uses proprietary technology to create the perfect customized mattress, compress it, and ship it in a box directly to their customers' doorsteps. In this episode Adam chats with Jeremy about the fragmented mattress industry and his experiences launching Helix Sleep.