There are exciting things going on in the real estate technology space, and RE/MAX’s recent acquisition of the company Booj (which stands for Be Original Or Jealous) is already changing the way our agents and brokers do business. On this episode of the Start with a Win podcast, Adam talks with Booj co-founders Ido Zucker and John Sable about the creation and evolution of their company in the 12 years it has existed. 

When it was founded, Booj was called Active Website, and Ido and Sable focused on providing top-tier websites to real estate agents, but over the years they decided to change the name and shift their focus to targeting brokerages for broader impact. To this day, one of their biggest advantages is the amount of time they spend in the field with agents and brokers to determine their daily needs and create solutions. They would be the first to tell you the value of continuous improvement and that while they are proud of every iteration of their technology that has been pushed out to the world, they immediately start soliciting feedback and improving their system for the next update. They are using some of the science behind consumer behavior and user experience to guide some of the crucial functionality decisions they make as well.

Ido and Sable share their vision for the company and its culture, mainly to add value to their customers, to follow their passion, and to collaborate well as a team and with their clients.  They believe that their company is different because of their commitment to believing in the mission, people, and environment they have set up for themselves and their employees, which is just one of the ways they try to lead by example. They recommend these ideals as a good place for any new entrepreneur to start.

Links:

http://www.booj.com/

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