This episode featured a conversation with Joanne Sherrard, co-founder of one of my favorite Canadian beauty start-ups, Aurum Skincare. Prior to starting her brand, Joanne focused her masters research on Aesthetics Philosophy, a topic that I truthfully know very little about and also one that I thought would be an interesting vantage point for the personal care space. We talked about what esthetic philosophy is, historical beauty preferences, and how this all plays into your cosmetic products.