Interview with Josh Nelson, Co-Founder & CEO of High Tide Consulting (Salesforce Revenue Cloud)

In this episode we dive into the world of Salesforce Revenue Cloud with Josh Nelson, Founder & CEO of High Tide Consulting. Josh packs a decade of CPQ experience gained through diverse roles. He started as a CPQ customer at Lexmark, tackling the implementation of Oracle CPQ. Then, at Traction on Demand (later acquired by Salesforce), he transformed a failing CPQ practice into a thriving success story as the CPQ Practice Lead. In this interview, Josh pulls back the curtain on: Consulting pitfalls: Learn about "switch & bait" tactics and how to avoid them. Investor insight: Meet Ajay Gupta, an investor featured in a Tony Robbins book, and discover his role in High Tide's success. Near-shore advantage: Uncover why Josh champions the near-shore model and its benefits for the company. Remediation rescue: Explore the reasons behind High Tide's frequent remediation projects and gain valuable insights. Project failure factors: Unmask the top three reasons why CPQ projects go off track and how to prevent them. Shiny object syndrome: Understand this common stumbling block and learn how to stay focused on what matters. Plus, much more! Buckle up for a candid and insightful conversation that will leave you yearning for more. website www.hightideco.com  Linkedin https://www.linkedin.com/in/joshunelson/  email [email protected]