In this episode of the CPQ Podcast, we sit down with Leon Panjtar, Co-Founder & CEO of SaleSqueze, to explore his journey from industrial automation and robotics to transforming manufacturing sales. Leon shares insights on how his company is simplifying complex manufacturing processes through CPQ and digital transformation, making sales and product configuration more accessible to non-technical users.

We discuss SaleSqueze's growth strategy, including its $1.5M seed funding, upcoming Series A round, and expansion into the US market. Leon also provides a deep dive into the platform’s architecture, with a focus on capabilities for dealer networks, API integrations with Microsoft Dynamics and SAP, and upcoming AI-powered automation for sales and order processing.

Join us as we unpack the post-Covid shift in manufacturing, the role of 3D configurators and CAD integrations, and why mid-market manufacturers are prioritizing efficiency and automation. Plus, get a glimpse into Leon’s personal life—from his passion for travel to coaching a successful handball team.

🚀 Tune in now to hear Leon’s take on the future of CPQ and manufacturing automation!

SaleSqueze contact information:

• Website: https://salesqueze.com/ 
• LinkedIn: https://www.linkedin.com/in/leonpanjtar/ 
• YouTube: https://www.youtube.com/@SaleSquezeCPQ
• Fit Show Birmingham https://www.fitshow.co.uk/