Mark Stiving Ph.D. is a widely recognized pricing expert with 27 years of experience. His mission is to educate people about pricing and value so they win more revenue at higher margins. In this Interview Mark talks about his origin story, benefits and challenges of value pricing, and why black box pricing isn't ideal

• LinkedIn linkedin.com/in/stiving/
• Websites impactpricing.com, championsofvalue.com
• Impact Pricing Podcast podcast.impactpricing.com
• Ron Baker Podcast thesoulofenterprise.com