This episode featured a conversation with Pia Long, perfumer, fragrance industry consultant, columnist at Perfumer & Flavorist and co-founder of Olfiction, a fragrance consultancy based in Europe. What do we mean when we say “natural” fragrance? This was the topic featured in this episode. We covered what “natural” and “synthetic” mean, what consumers should know about these terms, sustainability challenges in the fragrance sector, regulations, safety and so much more.