YouTube is now the biggest podcast platform, bigger than Spotify and Apple. But if your show is audio-only, can it survive, or even thrive, here?

In this episode of Into the Podverse with Tony Doe, I unpack three practical ways to make audio content work on YouTube: simple branded visuals, light motion effects, and hybrid video touches. We'll also talk discoverability, growth, and why advertisers push video harder.

Whether you're podcasting in Africa or anywhere else, this episode helps you decide if YouTube should be your distribution channel, your marketing funnel, or both.

What if your dating life became your podcast? That's exactly what Check Edgar did with Why Am I Still Single, a solo show blending comedy, confession, and raw honesty. In this episode of Into the Podverse with Tony Doe, Edgar opens up about how his romantic misadventures inspired one of Nigeria's most relatable podcasts.

We talk about:

• The 2020 spark that birthed Why Am I Still Single
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• Why being single isn't a failure but a season of growth
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• Storytelling techniques that make listeners feel like they're right there in the room
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• The challenges of monetisation for solo creators in Africa's podcasting space
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• How fans have found love and even discovered Nigerian podcasts through his stories
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Whether you're curious about podcasting, relationships, or building an authentic audience, this episode offers laughs, lessons, and inspiration in equal measure.

Struggling to get your podcast noticed? In this episode of Into The Podverse, host Tony Doe dives into podcast SEO, a game-changer for African podcasters looking to stand out on platforms like Spotify and Apple Podcasts. Using the fictional story of Seyi, a Lagos-based podcaster behind Afrobytes, we explore why great episodes get buried and how to fix it. Learn practical tips like crafting keyword-rich titles (think "Funding a Startup in Abuja with Yemi Bakare" over "Episode 4"), writing value-packed show descriptions, and using transcript snippets to boost discoverability. We also tackle challenges like competing with global shows and navigating platforms that often overlook African voices. From strategic naming to leveraging tools like TurboScribe, this episode offers actionable steps to make your podcast findable. Perfect for indie creators in Lagos, Nairobi, or anywhere in Africa, this episode is your guide to mastering audio storytelling, podcast tech, and content strategy.

Support & Contact

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Scammers are targeting podcasters and content creators with fake interview invites. In this quick episode, I break down how they trick you into giving up control of your Facebook page and how to avoid it.

Learn how to:

• Spot fake invites
• Protect your social media
• Stay one step ahead

 Are you constantly checking your download numbers? This episode dives into how obsessing over podcast stats could be draining your creativity and driving you toward podfade, the quiet death of many promising shows.

Tony Doe breaks down the hidden cost of stats-driven thinking and offers practical ways Nigerian podcasters (and creators everywhere) can shift focus toward meaningful engagement.

Learn how to use tools like Google Forms and Speakpipe to connect with your audience and create with purpose, not pressure.

This episode of Into the Podverse shines a light on voices that don't often get their due, like 90-year-old Alberto Chab, who turned a digital plea into a podcast documenting a life of triumphs and scars. We talk about how older generations are quietly shaping the podcasting world, not with slick edits or buzzwords but with stories that hit deeper than any viral trend. For podcasters, it's a wake-up call on the power of authenticity and untold stories. From Buenos Aires to Lagos, this is about giving the mic to those who aren't chasing clout but have real stories to share. Why should you care? Because the next big story could be waiting in the silence of those we tend to overlook. So, what's stopping us from giving them a voice?

If you enjoyed this episode, please support us. 

Before podcasting became trendy, some of us were hacking it with hand-me-down radio gear and prayers for steady power. In this episode, I share how one brand, Rode, earned podcasters' respect not with hype but by building tools that felt like they were made for us. It's part tribute, part quiet callout, and a reminder that sometimes the most meaningful gear isn't what you buy. It's what you build around.

Who really owns your podcast? After the shocking disappearance of The Young God podcast from Spotify, we uncover disturbing details about how platforms control content even before it is published. If you are a podcaster in 2025, it is time to rethink where and how you host your show. In this episode, we break down the risks of relying on big platforms, the importance of self-hosting, and why decentralized podcasting might be the future. Do not wait until your podcast vanishes. Listen now.

The African podcasting space just took another hit. Spotify deleted The Young God Podcast without warning, erasing years of work, conversations, and connections just like that. No explanation, no appeal, just another independent voice silenced by a faceless algorithm.

This episode of Into The Podverse: The Indie African Edition isn't just about Rodney. It's about every African podcaster fighting for visibility in a system that sees us as nothing more than data points. Platforms like Spotify move the goalposts, shadowban content, and erase entire catalogues while we play by the rules.

But resilience is in our DNA. We're not just reacting, we're building alternatives. Independent hosting platforms like Jam It are amplifying our voices instead of stifling them. The future of African podcasting isn't in begging for a seat at their table. It's in creating our own.

 The days of "just hit record and talk" are over. In this episode of Into the Podverse: Indie-African Edition, Tony Doe breaks down why chat-style podcasts are drowning in the noise and what you need to do to make an impact in 2025. From immersive sound design to deeply researched content and ruthless editing, learn the strategies that will keep you ahead in the ever-evolving podcasting space. Ready to level up? Hit play.