I had the pleasure of meeting today's guest on Leonie Dawson's Amazing Biz and Life Academy earlier this year. When I first entered the forums and started browsing through the threads, Candace N'Diaye (that's pronounced "Jai" which rhymes with "eye") was one person who stood out. The business and marketing tips she left in her comments were really, really useful. She got to the core of the issue that people were having, and it was clear that she truly cared about helping people.

Candace is a multipassionate artist, branding consultant & coach, committed to helping you create your own path & share your expression with the world through your business.  Her wish for you is to be in a permanent state of glow.  She is currently in the process of developing her signature program, so be sure to follow her (links at the bottom) so you're the first to know when it's available.

Now, if you've always suffered with the old adage "NICHE OR PERISH," you're going to love Candace. She truly embraces the concept that not everyone is meant to be running a niche business...and she helps people make it happen. In this podcast, she'll explain how multipassionates can develop more than one of their passions, and she also shares the secret ingredient to making this work.

(Wait, "NICHE OR PERISH" isn't actually a saying? Because sometimes it feels like it is. Before I even started training as a coach a couple of years ago, I knew that I absolutely had to niche, because that's what everyone told me...and thus began my long, frustrating journey to finding mine.)

I had the pleasure of meeting today's guest on Leonie Dawson's Amazing Biz and Life Academy. We later met up in person when she was on holiday in London. I absolutely love her heart-centered approach to copywriting, and I love that she's taking her business on a new journey with a focus on introverts.

Tanja Gardner is a professional copywriter, word weaver and story sculptor at Crystal Clarity Copywriting Ltd.   She helps difference-makers like you write with concise, creative clarity that your readers intuitively “get”.  That means they understand EXACTLY what you offer – so you can make more of a difference in their lives.

To connect with Tanja, say hello on Twitter or Facebook, or follow her blog.

Or, discover how to write a scannable web page that people actually read with her Make Your Web Page Crystal Clear guide. It’s completely FREE when you sign up for her short-‘n’-sweet fortnightly writing tips.