It's a myth that's fairly common with business owners that I work with. The myth is that because I started the business and own it, I'm the best candidate to manage it. And that's usually very wrong because the people who go out and start businesses have some skill or a way to make more income than they would be working for someone else. They're entrepreneurs who see opportunities, take advantage of them, and take risks to make things happen. They're generally impatient with the rest of the world because they see what others don't.

Sometimes people try to generate enough investments to build some sort of mobile app, a website, or some sort of ecosystem for them, and they overestimate the result of those things. Again, you need to consider how it will help your business, and exactly what core features will help them. You need to create a business plan and other stuff because I remember the times when iPhones arrived at the university and we all were really excited. At that time, you've been able to develop, like, a Torch app and sell it for $1 million. For many people nowadays, it's impossible. Yes, but still, people some people, want to develop a website, and they believe that, okay, it will give you 1 million out of the way. No, but you need to market it. You need to make sure it utilizes some of your business mechanics, and you know how to measure it, so be careful.

The biggest myth is that Ads only work if people click on them. Most marketers today, live inside of Google analytics. Most marketers today, were trained in the digital realm before digital, and so they're used to buying ads and they're seeing clicks, and then they look at that relationship between clicks and whatever their key performance indicators lead or sales or downloads, whatever it is. So there's a myth that if the data doesn't showup inside of there, it didn't actually do anything. This podcast, for example, is a great example. There are thousands of podcasts out there, and people are learning about information from podcasts every day, but there's no place in this podcast for someone listening to it to click and the problem with podcasts is that the impact from podcasts doesn't show up in Google Analytics and that's one of the biggest issues today.

There is a myth that financial staff, financial resources, and hiring a CFO, a bookkeeper, and an accountant are really just a cost, and that there isn't any revenue-generating related to that. So it's often deprioritized or seen as something that may be nice to have versus a need and I think that's a myth because there have been so many times where we work with a CEO and we see, okay, we're diving into the numbers, we're dissecting things. We're also talking about the business as a whole. We're talking Org charge and efficiencies and operational strategies and we find there's a whole untapped product line that you can or a system that you can monetize that you haven't even you're not even charging people for. So from that, everything may not be a direct revenue-generating service, but everything is indirect. Finance touches literally everything that a business does, and some of it can be direct revenue generating as well.

The biggest myth in the tech space start-up is one that is so familiar - if you build it they would come. Market test the idea before you actually build the product. If particularly it's the software, you can spend a lot of time and a lot of money building software that does some interesting things but if you haven't figured out if there's somebody actually gonna buy it why'd you go into trouble building it in the first place.

The myth is that starting a private practice is hard. If we don't know something it seems near impossible. It's easy when you know how. So starting a private practice is so easy and if you just have clear steps you can really impact the world in a different way.

The biggest myth is that Tiktok is the hot new channel, which is wrong and now the data is starting to support that. The second biggest myth right behind the Tiktok one is there's this thing right now that people are talking about is creative testing. In the advertising world right now the hot new thing is that you need to test a bunch of creatives and the reason that this myth exists is that when you no longer have as many levers on other types of testing or other ways to improve your ROI you go to the one thing that you feel is in control which is you can build a new creative.

The biggest myth right now is really the financial benefits of the cannabis industry. There are businesses that are successful, and there are businesses that are getting ridiculous valuations. There are companies that aren't doing anything to get ridiculous valuations. There are companies that are bought up left and right. Licenses are getting bought up left and right every single week. Investors treat this industry as any normal industry. So the biggest misconceptions so far are just the investment opportunities in this industry.

Client communication will always be a crucial component of development in every company. Regardless of your expertise level, speaking with new clients may be a very stressful process. Your interactions with customers have a significant impact on how they see your company and have the potential to make a lasting impression.

Coaching is easy and anybody can do it well. However, that is not true around the coaching practice. Following the traditional coaching proven methodology practices, it's a specialized conversation and to do it right it behooves young coaches to study the traditional methods and practice before they take on a client.