🧠 Inventive Expert+ | Where Smart Founders Share Their Cheat Codes

The biggest myth right now is really the financial benefits of the cannabis industry. There are businesses that are successful, and there are businesses that are getting ridiculous valuations. There are companies that aren't doing anything to get ridiculous valuations. There are companies that are bought up left and right. Licenses are getting bought up left and right every single week. Investors treat this industry as any normal industry. So the biggest misconceptions so far are just the investment opportunities in this industry.

Client communication will always be a crucial component of development in every company. Regardless of your expertise level, speaking with new clients may be a very stressful process. Your interactions with customers have a significant impact on how they see your company and have the potential to make a lasting impression.

Coaching is easy and anybody can do it well. However, that is not true around the coaching practice. Following the traditional coaching proven methodology practices, it's a specialized conversation and to do it right it behooves young coaches to study the traditional methods and practice before they take on a client.

The thing that stops a lot of people before they even start procrastinating is that people think you need to inherit things, for example, you need a good voice, a good personality or you need to have to say super clever things every time or you need to buy a bunch of equipment and it's wrong you actually don't really need that much to start the podcasting and you don't need to be anyone special though because you already got something special you need to say you just need to express it in the right way and really the only way to get good at expressing things in the right way is by practice.

Corporate sustainability goes beyond the buzzwords and drives changes to lessen the impact of your business on the planet. Some companies focus on environmental sustainability initiatives, while others have sustainability goals for health, poverty, education, and equal access to resources.

The myth that artists starve is that they need to embrace the entrepreneurial side of their creativity and step into learning business and marketing skills. For businesses, the myth is - well I'm just not creative, there are only a few creative people out there. When the reality is that 100% of humans are creative. It doesn't look the same for all of us.  You may not be making your captive painting yet but you see your creativity in other areas because it's about medicine, manufacturing, spreadsheets, and systems. It's not just about the particular outcome that's artistic, dense, or photography.

The biggest myth probably is that Google sheets are an internal tool that you use to do proxies and workflows within your own solo business where you'll keep notes, data, and CRM. Google sheets are very powerful for this to keep data but they can also be extremely useful for communication between internal and external. Sharing information, workflows, planners, and checklists with clients or doing it along with clients,  customers, and users, or giving them additional resources.

The one myth in the telemarketing industry is that every single telemarketer calls you during dinner. That is absolutely not true. Not every vertical sales talk is high-end real estate. There are some incredible individuals out there that making receives phone calls and do it ethically. They really are artists of speech, they really have honed their crafts and they believe in it.

The biggest myth in the startup world is that if you have a great idea and you pitch and put your heart into it to the right people it's just gonna work out. Too much focus on the product and the solution you tryna present when it's really more about the relationship and who you know. Sometimes the best things come to life and become those unicorn companies because the investors and people in this business are humans, it's an emotional decision. So it's really important to understand investor psychology, and the landscape and then also get access to those communities.

People think that every person that diagnosed with cancer automatically loses their hair and people also think just because you go to cancer treatment and you don't lose your hair your cancer isn't viable as the person that did lose their hair. It is just a matter of treatment. Cancer isn't a death sentence anymore and every treatment doesn't make you lose your hair.