🧠 Inventive Expert+ | Where Smart Founders Share Their Cheat Codes

The biggest myth in this industry is you have to go see your doctor physically or you have to go to your hospital physically. 85% of the time there is no actual reason for you to be there. Generally, even if you look at patients' things like getting a blood test, you'll notice the doctor is not there, it's the technologists doing the procedure, and then after that, it's about consulting with the doctor. So to take half a day at work to see them is not required, you can pop up the results on the screen and have the consultation. You're still getting the same caring and told what you need to do next.

The idea that taking a break somehow sets you back, that it reduces your success, could derail your career or set you back in your business. That is absolutely wrong because we are humans not machines and we thrive after being restored, we thrive on rest. These are things that fill our cups, and inspire us that continue to create more innovation and more ideas. We bring back the spark to life when we stop to recover for a second.

A production space, what's the big deal? You can produce photos or video anywhere, everything can be a production space and that's really far from the truth. Every space is different the quality of light is different. The creative opportunities are different. Whether it is a modern setting with a view of an urban skyline or is it exposed brick with wooden beams. They are all different and they serve different purposes. The supply and demand are heterogeneous.

One limiting belief that a lot of people have is " I wished I learned chess as a kid". Well yes, it's definitely better like anything to get started early. You know most lawyers actually went to law school one or two years after college, but there are certain lawyers who started their career much later in life so it's the same thing with chess.

At the end of the day one myth when it comes to start-ups is that once you raise the capital it is going to solve your problems. That is wrong because it is not the money that determines. Your ability to dig into what your users really want and how they use your product is what matters the most.

Myth - If you build it they will come. Some website is better than no website, it doesn't necessarily mean that people are just going to flock to your website. So you need to consider a strategy and understand that building up the SEO will take time. You need to use your website in your sales funnel, not just throw it on the internet.

The biggest myth is that Virtual Reality is a game or it's just for kids, obviously, that's wrong. Now more than ever people are understanding virtual reality can be a tool not only to meet new people and engage with them in new ways but to truly grow the community.

You read so much about the food and beverage industry right now that plant-based and keto and everything else that is going on, you'd think it's an easy industry to be successful in, because there are so many new brands launching. Yes, there is a lot of access to capital but there wasn't 20 years ago it's very challenging and very competitive. Grocery is an expensive market to launch in and one of the myths there is that it's easy to be successful in this industry.

The biggest myth deals with the issue that people think, that if somebody has a hit song or a big success on a chart or billboard, they are going to be an instant millionaire or just going to be wildly successful. That is the exception rather than the rule.

A Brand is only the domain of consumer-facing companies. It's an organizing governing principle that allows decision-makers to make informed decisions faster, better and cheaper. That's what a brand does for anybody.