🧠 Inventive Expert+ | Where Smart Founders Share Their Cheat Codes

Customer discovery by far. There are processes to ask questions and have conversations with potential customers. I'd say that if folks spend more time just doing that process of learning their market and going through the iterations about having conversations even before putting a website up. Even before writing a line of code. There are some great resources out there. Such as worksheets and canvases to fill out and that kind of stuff. That's where I would suggest starting. Spend the time there, make a gel and then move on to the really heavy lifting.

Two things to sum it up, do something. Get started now. Don't keep waiting. Also, don't get ready to get ready. It's ok to get ready to a certain point but, after a while, there are all of these milestones that prevent you from moving forward it's time to take an internal assessment and say what's actually preventing us from moving forward?

The first question we always ask is what, are the areas in your business you spend the most time on? We look for redundant tasks. We go through that process of discovery with our clients to understand where the pain point is. What are the things that keep you from being more efficient and from going out and focusing on revenue-generating tasks or providing a better service to your customers? We always start with that. And what we hear is oh, I do this every day. I do this over and over and over again. I spend x amount of time performing this task and this activity. This is my process for this, and it's just so redundant. Those are some simple questions that you can ask yourself to get a firm understanding of what areas you need to focus on in the beginning to automate.

Never forget how to communicate and I think not over complicating life. Life is simple.

Claiming all the free listings online and listed on google my business. Depending on what type of business you operate, you might want to consider HRO. HRO is an acronym for help reporter out. You can sign up and choose the field or industry that you are an expert in. Then you can sign up for one, two, or three notifications a day. Then the media will contact you. They are looking for experts such as yourself. It does not matter what business you're in.

First and foremost, understand your XYZ statement. This helps with everything. I help X, which is your ideal client to do Y, this is the service they do so they can have or, they can achieve Z the outcome. If someone actually goes through and understands who they help, what they actually do as a service, and what the outcome is. I help x to achieve y so they can have z. This will help you across all different aspects because it allows someone to understand. It's kind of like your elevator pitch but in a short precise way. Now I can build out targeting based on who I help. I know when I'm creating content. And I know who I am talking to.

I will be a little self-serving here. This article that I am posting, they can go on LinkedIn and download this. There's more than one thing there that they can do. The article is called The Great Resignation And Its Predictable Failure Of Leadership And What To Do About It. There are lots of great suggestions within the article. And it's very well backed up with some studies and things that were done. I will be posting that later today actually on LinkedIn. If anybody wants to look me up, they can find me on LinkedIn and take a peek at the article. I think it would be very useful.

Well, I think, first of all, we have to see what is the market. You are trying to solve a problem. So, you have to make sure that that's a problem. Then now you figure out ok do I have a solution? Can I come up with a solution? More than anything, and I have learned from experience is you have to see what do the customers want? Because who is going to buy this product at the end of the day? The customers. So, you have to understand what do they need. If you are going to make something that they don't require, that does not make sense. So, I would say the first thing is to speak with customers to find out what are their requirements? What do they need? If we make this, what will they do? If we make that, what will they think?