You never know when your time is up, So spend every moment of your time with something you love. Just find what you love and do it. I have found so many kids that don't like school and I tell them dude find something that you can do after school that you love, even if it is a sport. Because you just never know. I could go to school tomorrow driving and boom a car hits me and I am gone. You just never know.

Grow their network and find a mentor or a coach who can really help guide you. There is no way I would be where I am today had I not worked super hard to find people who had the type of lifestyle, that had the type of businesses that I wanted. And I hunted them down and pursued them and I worked hard to build really great relationships with a handful of really successful entrepreneurs. And that has made all the difference for me in terms of opportunities that have opened up, having them give me advice, giving them space to call me on my blind spots and on areas that I need to work in.

I can't be in a conversation without talking about LinkedIn to the point where anyone thinking they want to be an entrepreneur at some point or even they are now to leverage LinkedIn. It's the one platform for professional business purposes. Leverage the platform is my biggest thing. Sometimes I get clients who wait until they are at the point of frustration where they may have to close their business and it's like no you should have connected with me a long time ago. Making sure they are leveraging the platform and then guarding their time.

Follow your heart, Follow your conviction because you are the person who knows why you started the business in the first place. It's always good to pivot and take in feedback and change. I am not asking you to be ridged but, I think if there is one thing you can be ridged about it is telling people hey I want to follow my conviction, I want to follow my heart so that if I lead a life and fail I can always get up and change course and be satisfied. But, I never want to live with that regret that I did not start in the first place. I think that is the number one reason when people are on their death bed saying why did I listen to people more and why did I not listen to myself. I would say just listen to you. You have a short life, just 60 to 70 years of quality life. Go pursue your dream. That's the best thing you can do for yourself and for the community because you are creating something that will impact people.

Sustainability is no longer as nice to deal with. It's a transforming industry. People are making their buying decisions based on those practices and it leads to a competitive advantage.

It does not matter how much you know, but how much you are willing to learn. And I think growth mindset along the way. I have seen even among my business partners, It's really understanding that you are not going to have all the right answers but if you are willing to fight for it then that's what is going to make the whole difference. I just look back on where I was when I first started this. I did not know anything about business, nothing about strategy, and nothing about building products. Just even being able to dive into it and learn that, I know that that was more important at least to me then just trying to make it work in the long run. I think knowing that goal in mind is huge for any entrepreneur going in.

My big thing in terms of advice is to just Start the business. Its not going to turn out the way you want it to, almost certainly. Whether that means you need to make a small pivot or the business was not meant to be there is something that is not going to work out the way that you are expecting it to. So I think the important part is to just start and you will learn as you go, adapt as you go, and pivot as you go. I think that is really the most effective way to learn.

I'm a huge fan of side projects and side hustles so to speak. Before you decide to change your life, quit your job, or take money out of your 401 K, try to get one customer. Try to just do one thing. Try to validate the idea in a number of different ways.

There isn't necessarily a right way to do it. I would say that if you are trying to figure out what to do as a start up and where to start the most important thing to do is start. If you can get 80% of the way there then often times that remaining 20%, lets say that remaining 20% is the gap between where your at and a perfect answer, a perfect product, a perfect sales pitch. Often times that 20% is more of a nice to have then the 80% of actually having something there.

It's about persistence. I actually think it was Ryan Smith with Qualtrics he said the same thing about being all in. So if you are doing this be all in. Also be persistent in what you are doing. If you do run into some road blocks, and they are legitimate road blocks, evaluate that. Maybe you are not on the right course and maybe you need to make some adjustments. However that happens just keep at it. If it is something that is legitimately a great thing that will help whatever market you are in then you will see results but that persistence has to be there.