Inventive Marketing Club - A Marketing Podcast

This is the forth of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy. I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online nowratherinventive.com/marketing-strategy

For now here’s part 4 and it’s about Search Engine Optimisation. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

This is the third of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy.

I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online now

ratherinventive.com/marketing-strategy

For now here’s part 3 and it’s about Website Development. Enjoy.

This is the second of 6 episodes in which I’ll be walking you through the foundation level of my Marketing Strategy.

I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online now

ratherinventive.com/marketing-strategy

For now here’s part 2 and it’s about analytics. Enjoy.

For the next 6 episodes I’ll be walking you through the foundation level of my Marketing Strategy.

I’m going give you ideas, advice and guidelines in a simple, step by step process that will work for any startup or business new to marketing.

The episodes cover Planning, Stats and Analytics, Website Development, Search Engine Optimisation, Social Media and Business tasks that you need to do to give you marketing strategy a great foundation.

If you want to jump ahead. everything I’m talking about is available online now

ratherinventive.com/marketing-strategy

For now here’s part 1 and it’s about planning. Enjoy.

This is the second episode focused on growing a community of like minded people online, why you might do it, how to start and keep it going.

This episode features a clip from a conversation I had with Alex Galviz who, along with a few others, started the ‘LinkedIn local’ events that grew into a global movement. More recently LinkedIn has taken on these events officially.

Alex shares how it all started and snowballed to cover 80 countries and 600 cities.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

Over the next two episodes I focus on growing a community of like minded people online, why you might do it, how to start and keep it going.

In this episode an I’ll share a clip from my interview with Tom Ross last year

He talks about how he’s built up his community of customers the hard way, one at a time.

There’s lots of great advice here but no shortcuts!

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

you have to put in the work.

So you’ve got a swanky new website but you’re not happy with the speed. It just feels slow. You know your customers won’t like a slow site but do you know that speed is also a factor in SEO.

Here are some tips and WordPress plugins from Tim Nash at 34SP on how to speed up your website.

I’m afraid audio wasn’t great for this episode, please bear with it. I blame the internet!

For this episode I thought it would be good to revisit a conversation I had with Sarah Dixon from the Contract Store on what details and documents we need to have on the website to make sure we don’t fall foul of the law.

We cover all the fun stuff from Ecommerce terms and conditions to GDPR. Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

This episode features a walkthrough of creating a content page using the WordPress Block editor along with some tips on how to layout content.

This is just a short clip taken from my Pro Club Webinar

IMC #10 WordPress walkthrough which was recorded at the end of last year. The WordPress editor has changed a little since then but fundamentally it works in the same way.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

There are so many different and varied ways to build a website from coding your own in HTML to using a Content Management Systems (CMS) such as Weebly, Squarespace or WordPress.

In this extract from club webinar #18 I talk through the pros, cons and costs of the top website builders out there.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/