Inventive Marketing Club - A Marketing Podcast

This episode features an extract from a recent club webinar #18 where I share my entire process from planning to go live.

I talk about how best to plan your website, how to do a competitor review and tips on mapping out your site.

👋 If you found this podcast interesting you might like my Marketing Club. Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks. Find out more here https://ratherinventive.com/club/

Back in July last year I spoke with Tess Coughlan-Allen about planning the content for your website,

along with tips for getting started and a helpful tool to map out your content.

I firmly believe that websites should be built around the content first and is actually a key part of the design process.

If you are starting a new web project or revising your current site you’ll find real value in this conversation.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

Does your business need a website any more? Can’t we just publish our details on Facebook and even use it to sell products directly?

With so much communication already happening on social platforms it makes sense to move over your brand presence as well. Or does it?

Here’s an extract from a conversation with Ben Wheeler in which we discuss the role of websites in marketing and ask in are they diminishing in favour of social business pages.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

Continuing on our theme of SEO I thought this interview with Duane Forrester (recorded back in early 2019) would be helpful to show how structured data and schema is a key trust signal for search engines.

We discuss why we should be using structured data on our website, how this impacts conventional SEO and why it matters for voice and augmented reality.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

In this episode, I share some of my conversation with Chris Richards about our landing page review process. It was taken from Club Webinar #16: Improve landing page SEO.

We talk about what ‘On-page’ SEO is, what we look for during a review and of course some tips to improve your SERP (Search Engine Ranking Position).

Enjoy!

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

This episode is taken from an interview with my colleague Chris Richards on how he ranked his own website utilitysavingexpert.com to compete against the big comparison sites in the pursuit of Google search traffic

Chris shares some of the strategies and tools he uses for local SEO, on-page optimisation, keyword research and his in-depth SEO site audit.

I really enjoy talking with Chris about SEO and I know you’ll take away a lot from this conversation.

PS Longtime listeners will hear an appearance from Al Osmond my co-host in the original run of the Something Inventive Podcast.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

In this episode I feature an extract from my club webinar last year where I share some background on what SEO (Search Engine Optimisation) is, why it’s important and some tips on getting started.

If you are new to SEO, this episode will be a good place to start. But if you are a little more experienced then I’ll be sharing more ideas and advanced techniques in future episodes.

So settle in and join me while I explain some SEO basics.

👋 If you found this podcast interesting you might like my Marketing Club.

Join to receive regular tips and advice on marketing, video and the web and Pro Members get access to my live marketing webinars every month, exclusive discounts and other perks.

Find out more here https://ratherinventive.com/club/

The Something Inventive podcast is changing tack and will be coming back in a new format for the next episode. Watch this space!

Show notes:

https://ratherinventive.com/blog/59-the-something-inventive-podcast-is-changing-tact

Genevieve shares her journey into crowdfunding her business and the strategy she implemented to make it a success.

Show notes: https://ratherinventive.com/blog/58:-genevieve-brading-crowdfunding

Ben speaks with Nikki Elbaz, a copywriter specialising in email marketing for SaaS/tech companies.

Sponsors for this episode:

- 34SP.com – A Fast, Secure and Managed WordPress host based in the UK. Visit 34sp.com and use the code WPINVENTIVE at checkout to get your first three months of hosting completely free.

- BombBomb.com – A simple way to create and send personal video by email. Visit vid.us/somethinginventive to get 10 video examples from real users.

Show notes: https://ratherinventive.com/blog/57-nikki-elbaz-email-copywriting