inventRightTV Podcast

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Product licensing expert Stephen Key brings back Laura Hunter, the entrepreneur who invented and commercialized a huge hit in the beauty industry called the Lash Liner System, an improved way of applying false lashes using magnetic eyeliner.

Stephen asks Laura, what's the right way for someone to contact you with a question? What kinds of questions or style is most likely to prompt a response from you? Stephen wants to know what the right way to ask an expert, in this case a successful entrepreneur, for help and/or advice. Per usual, Laura gives direct, helpful advice.

https://www.lashliner.com/

1. Do your homework. Look first! And then, if you can't find an answer to your question after really trying, reach out. "I have looked everywhere, and I cannot figure out what this thing is...."

2. Be succinct. Be quick. Unsolicited offers should be brief. Laura likes to look at innovative products! But if you send her a book, she'll never read it. Do you click on links? Not a great start!

3. Be respectful. This should go without saying, but it's important.

Watch Stephen's first interview with Laura Hunter, CEO of the Lash Liner System: https://youtu.be/S0y4GvyAR8s

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

David Small might be the most successful toy inventor alive right now. With fellow inventor Paul Rago, he cofounded Shoot the Moon, an invention production company that has licensed more than 500 products onto the market, many which turned into complete product lines. His mega hits include Teddy Ruxpin, TV Teddy, Laser Tag, Power Touch books, Peek a Blocks, Fijit, ClickStart My First Computer and Hatchimals. Shoot the Moon continues to produce hits! In recent years, they were responsible for many of the most popular toys, including Nerf Laser Ops from Hasbro, Little Live Pets and Wrapples from Moose Toys, Barbie Dream Horse from Mattel, Hatchimals from Spin Master, and Scribbles Scrubbies from Crayola.

Before he became a professional inventor, Dave was a toy company executive. His expertise is in product ideation, development, engineering, manufacturing, and licensing.

Notably, he was also inventRight cofounder Stephen Key’s boss at Worlds of Wonder, the toy startup that brought Teddy Ruxpin to market.

This is going to be a truly special webinar featuring one of the most creative and consistently successful inventors we know. Join us!

Stephen Key and Andrew Krauss are the world's leading experts on how to license a product idea. If you have an invention idea, this is the show to watch. Steve and Andrew are the cofounders of inventRight, a coaching program that has helped people from more than 60 countries license their ideas for new products. Visit http://www.inventright.com for more information and to join the one-one-one coaching program.

If you have questions about how to invent, how to be creative, design, how to do market research, prototyping, manufacturing, negotiating, pitching, how to sell, how to cold call, how to reach out to open innovation companies, licensing agreements, non-disclosure agreements, patents, copyright, trademarks, and intellectual property in general — subscribe to inventRightTV! New videos every week, including tons of entrepreneur success stories.

Inventing can be lonely, but you don't have to go it alone! Join the inventRight community for priceless inventor education, mentorship, support, accountability, hand-holding, honesty about the invention industry, and so much more.

Contact us at #1-800-701-7993 or https://www.inventright.com/contact.

This is the book you need to license your product idea: “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

This is the book you need to file a well-written provisional patent application: “Sell Your Ideas With or Without a Patent.” Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Join inventRight cofounder Andrew Krauss for a LIVE Q&A on inventRightTV happening Wednesdays at 5:10pm Pacific! Andrew will answer all your inventing and licensing questions. If you've been enjoying the live Q&As, please leave us a comment to help us grow the channel!

Stephen Key and Andrew Krauss are the world's leading experts on how to license a product idea. If you have an invention idea, this is the show to watch. Steve and Andrew are the cofounders of inventRight, a coaching program that has helped people from more than 60 countries license their ideas for new products. Visit http://www.inventright.com for more information and to join the one-one-one coaching program.

If you have questions about how to invent, how to be creative, design, how to do market research, prototyping, manufacturing, negotiating, pitching, how to sell, how to cold call, how to reach out to open innovation companies, licensing agreements, non-disclosure agreements, patents, copyright, trademarks, and intellectual property in general — subscribe to inventRightTV! New videos every week, including tons of entrepreneur success stories.

Inventing can be lonely, but you don't have to go it alone! Join the inventRight community for priceless inventor education, mentorship, support, accountability, hand-holding, honesty about the invention industry, and so much more.

Contact us at #1-800-701-7993 or https://www.inventright.com/contact.

This is the book you need to license your product idea: “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

This is the book you need to file a well-written provisional patent application: “Sell Your Ideas With or Without a Patent.” Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Take a deep dive with Stephen Key: https://www.inventright.com/deepdive

What do patents do? How do they stop people from stealing your invention? That's what patents do, right — you need a patent to protect your invention, right? No, not really. It's a little more complicated than that. Patents can have value, but it has nothing to do with stopping anyone.

Speaking from personal experience with the patent system, licensing expert and IP strategist Stephen Key explains why patents don't stop or protect people from stealing your invention. It's the truth! Stephen explains how he got worked around by talented engineers, which is fair game. Watching patent attorneys argue about words taught Steve that ownership was more of a slippery slope, because the meaning of words are interpreted differently by different people at different times.

Stephen also gets into why prior art, which includes patents and publications, is a complicating factor as well. He also describes the powerful nature of innovation, which is that it never stops! He also touches on workarounds, variations, the danger of crowdfunding, and copycats. These are all realities and obstacles of the modern entrepreneur! Learn what you actually need to establish and maintain ownership of your ideas.

Then Stephen offers his best tips for protecting your ideas that do not include patents.

Learn more about why patents don't stop people from stealing your inventions: https://www.forbes.com/sites/stephenkey/2020/06/04/why-patents-dont-stop-people-from-stealing-your-invention/

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

How do you get your invention featured on national television shows for free? You are persistent and believe in your product! That's how Lauren Piccirillo, the mom who invented and licensed the Baby Soothe Baby Massager to a leading baby products company, got her product shown on major TV shows like Dr. Oz. Lauren shares her tips for getting your product featured on national TV and other media.

Thank you Lauren! Getting press for your product is an important way of establishing your ownership and also helping your licensee or yourself sell more product. This is one video in a series of many Stephen has done on getting media attention for your invention/product. Be sure to watch them all.

Check out the Tranquilo Baby Soothe: https://www.tranquilomat.com/products/babysoothe

Learn how Lauren spent 10 years bringing her concept of a baby massager to ease fussy babies and their parents to market: https://youtu.be/r3oUFNExWkA

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

What do you do after you come up with an idea for a new product? What do you do first? How do you get a prototype made? In this video, inventRight cofounder Stephen Key interviews entrepreneur Lauren Piccirillo, the inventor of the Tranquilo Baby Soothe Baby Massager, which she licensed to The Betesh Group. Lauren worked extremely hard and for a long time to make her unique and novel idea a reality in the marketplace. Congratulations Lauren! You did it!

Lauren and Stephen discuss how she licensed her Baby Soothe Baby Massager onto the market, including how she prototyped it and how she connected with her licensee, the Betesh Group, over LinkedIn. She says "LinkedIn is fantastic as far as connecting with people instantly." She also used Facebook.

Lauren refused to give up and always believed very strongly in the benefit of her idea. Her persistence was critical to her success! She admits that she was a bit naive in the beginning in that she thought it would only take a couple of years, when in reality it's been closer to a decade. Her product has been sold in Walmarts and has gotten attention from other major retailers.

Lauren is also a serious pro at getting press and media attention for her hard efforts.

Check out the Tranquilo Baby Soothe Baby Massager: https://www.amazon.com/Tranquilo-Baby-Soothe-Massager-Band/dp/B07WRF1QW2

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

Stephen is a lifelong entrepreneur and inventor with more than 20 patents to his name. In the early 2000s, he successfully defended his ownership of his intellectual property in federal court against one of the largest toy companies in the world.

He will describe 15 ways to protect your ownership of your products, including but not limited to: Filing a provisional patent application (PPA) that includes workarounds and variations; copyright; trademarks; design patents; licensing to a market leader; being the original; avoiding crowdfunding; the right way to use trade shows; how to use social media; avoiding Shark Tank; non-disclosure, non-use and non-circumvention (NNN) agreements; non-disclosure agreements (NDAs); building relationships with retailers; designing your product at many different price points; and knowledge of manufacturing costs.

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.

How has the coronavirus impacted open innovation? Are companies still looking for ideas? Are they still open to hearing from inventors about their new ideas for products? Can you submit to them? Should you? Licensing expert Stephen Key shares what he's learned from open innovation companies and describes where the opportunities are. Mostly, the news is good — but there are also some things you should be aware of.

Stephen explains that every company he has interviewed is still looking for ideas, but some companies have been more affected by disruptions at retail and trade shows than others. For example, smaller companies and companies not active on e-commerce platforms have felt the affects more greatly. For some industries, like home improvement and toys, this has actually been a booming time for business.

Watch inventRight webinars with open innovation companies recorded during the spring of 2020:

Hasbro: https://youtu.be/7jsXE2orteo

Hangman Products: https://youtu.be/z7fiev3gtMY

Baby Brezza/The Betesh Group: https://youtu.be/he6eMKiunUQ

QVC: https://youtu.be/stQxfVU6X6U

Learn more about inventing for needs versus wants: https://www.forbes.com/sites/stephenkey/2020/05/12/why-you-should-focus-on-designing-solutions-for-needs/

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.

Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/

inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.