Do you want to create more revenue from your product idea? A great public relations campaign can have a long-lasting impact on your brand’s reputation and public image. It will also help you sell more product. So, whether you’re licensing or venturing, learning how to get media attention is something every inventor should do.
There are many different ways of getting publicity for your product. One of the most effective is by going the distance to literally place it into the hands of media and influencers. This strategy is sometimes referred to as “product seeding,” and it works.
This strategy isn’t new, but it’s particularly effective right now because we’re all so inundated with digital content. Whereas nothing compares to actually holding something in your hand, where you can touch, feel, see, and use it…. which is more likely to pique someone’s curiosity and motivate them to contact you for more information!
Michael Sturba and Rachel Duguay are the husband and wife creators of MicroPuzzles, 150-piece mini puzzles that can be completed in one setting and come packed in test tubes. They 3D print and package the puzzles from their one-bedroom apartment in Anaheim, California, which is seriously impressive, because they look as professional as you would find anywhere.
https://micropuzzles.com/
At a Shopify event in Los Angeles last year, they learned about how product seeding could help them grow their business. So, between Christmas and New Year's, they mailed out puzzles with thank you notes to some of their favorite mentors, content creators, and fellow entrepreneurs.
“Sometimes it gets really lonely when you're doing product development,” Sturba explained. “This was a way of saying, ‘We appreciate the content you provide, the enthusiasm, or even just the support.’”
They also mailed a puzzle to KTLA, their favorite morning television news show in Los Angeles, with a note expressing their appreciation of the station’s coverage. Three days later, a producer emailed them and the very next morning, they were featured on the show!
Their segment resulted in an eightfold increase in sales, unprecedented website traffic, and an inquiry from a Shark Tank producer.
Congratulations Michael and Rachel! Watch licensing expert Stephen Key interview these entrepreneurs about how they got media attention for their product, MicroPuzzles.
Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas for products. Visit http://www.inventright.com for more information and to become their student.
Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.
Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.
Determined to become a professional inventor? Read Stephen's new book "Become a Professional Inventor: The Insider's Guide to Companies Looking For Ideas": https://www.amazon.com/gp/product/1653786256/
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