Learn how Ingvar Kamprad inverted the traditional approach to selling furniture and built the largest home furnishing retailer in the world. Ingvar found innovative ways to keep his costs low, maintain product quality, and create a unique customer experience while confronting significant industry challenges. At the end of the episode, I share some related questions that may help you think differently about your own business.

Learn how Dick Fosbury overcame years of ridicule to develop an unconventional approach to the high jump that changed the sport forever. With the Fosbury Flop, Dick literally turned his competitors' jumping technique upside down. At the end of the episode, I share some related questions that may help you think differently about your own life and work.

Learn how Sam Walton inverted the traditional approach to running a department store and built one of the largest retailers in the world. Sam set a new standard in discount retail by minimizing common failure patterns and taking the opposite approach of competitors to market focus, distribution, and employee relations. At the end of the episode, I share some related questions that may help you think differently about your own business.

Learn how Herb Kelleher at Southwest and Michael O'Leary at Ryanair inverted the airline industry by focusing on short-haul flights, secondary airports, and extreme levels of cost minimization. By taking the opposite approach of incumbents, Herb Kelleher & Michael O'Leary created significant value for customers, employees, and shareholders. At the end of the episode, I share some related questions that may help you think differently about your own business.

Learn how Peter Lewis and the team at Progressive inverted auto insurance by prioritizing underwriting discipline over investment income, selling direct to consumers, and reversing the industry approach to distracted driving. By flipping conventional wisdom upside down, Progressive has become one of the country's leading auto insurers. At the end of the episode, I share some related questions that may help you think differently about your own business.

Learn how Jim Sinegal and the team at Costco inverted mass market retail by practicing subtraction before addition in order to minimize the loss-making customers and products that cause stores to fail. By flipping conventional wisdom upside down, Costco has become the 3rd largest retailer in the world. At the end of the episode, I share some related questions that may help you think differently about your own business.