"If you don’t invest in training, you’ll pay for it elsewhere—through turnover, lost productivity, or poor customer experiences," says Alecia Geter, Founder & CEO, Gaitway Learning. In this episode of Technology Reseller News, Alecia Geter, founder of Gaitway Learning, joins Doug Green to discuss how effective training and talent development drive business success. With a background in corporate training, HR, and leadership development, Geter helps businesses create structured systems that not only engage employees but also improve retention, reduce hiring costs, and enhance customer service.

The Hidden Costs of Poor Training

Many businesses underestimate how basic onboarding and skill development impact the bottom line. Geter shares eye-opening examples of companies failing to provide employees with login credentials, clear job responsibilities, or even proper management support—leading to frustration, inefficiency, and high turnover.

Common mistakes include:

Employees receiving laptops without login credentials

Workers unsure of who their manager is

Sales teams not fully understanding what they’re selling

Lack of structured training leading to lost productivity

"When businesses neglect training, the problem doesn’t disappear—it shifts into hiring struggles, lost revenue, and frustrated customers," says Geter.

A Smarter Approach to Employee Development

At Gaitway Learning, the focus is on tailored, scalable talent development. Whether through needs assessments, leadership workshops, or fractional L&D services, Geter’s firm meets businesses where they are, ensuring training investments deliver real ROI.

Fractional L&D Services: Scalable solutions for businesses without a full-time training team

Workshops & Courses: Soft skills training to complement AI-driven automation

Structured Onboarding: Reducing turnover by equipping employees from day one

Why Training is Essential for MSPs & Technology Resellers

At IT Expo & MSP Expo, a major issue discussed was sales teams struggling to sell what they don’t fully understand. Geter emphasizes the need for product training and knowledge management to ensure sales teams confidently present solutions to customers.

Success Story: One client cut training time from 5,000+ hours to 1,800 hours annually, simply by implementing structured learning plans and tracking systems—saving time and money.

Making Training Affordable & Effective

For SMBs worried about budget constraints, Geter offers cost-effective training strategies that don’t require hiring full-time staff.

"You don’t have to hire an entire L&D department—start with a needs analysis, build a roadmap, and engage only when needed," says Geter.

Learn More

For businesses looking to enhance employee success, improve retention, and boost profitability, visit gaitwaylearning.com or connect with Alecia Geter on LinkedIn.

#EmployeeTraining #TalentDevelopment #BusinessGrowth #MSP #Leadership #WorkforceSuccess