Kelly is the Managing General Partner of Moonshots Capital, a VC fund investing heavily in early-stage technology companies, with a focus on those founded by veterans. Before Moonshots, he co-founded and led DuMont Project, a consultancy that accelerated direct-to-consumer brand growth, later acquired by Cart.com. Kelly also served as the CEO of Fastpoint Games, a leading developer of live data-driven games for Fortune 500 brands, which sold to WePlay.

After winning Season 2 of NBC's The Apprentice, Kelly spent a year as an Executive Vice President in the Trump Organization, managing real estate projects. He is a renowned speaker on leadership, technology, and entrepreneurship. Kelly holds degrees from the US Military Academy, West Point, UCLA School of Law, and Anderson School at UCLA. He authored "Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump," donating a percentage of the royalties to the USO. His philanthropic involvement includes roles as a national spokesperson for Big Brothers/Sisters and The National Guard Youth Challenge Program. Kelly is an investor, advisor, and/or board member for companies like Scopely, ID.me, Red 6, and several others. He resides with his wife Dawn and their twins, Grant and Grace.

SHOW SUMMARY

In this episode of eCom Logistics Podcast, Kelly shares insights on eCommerce logistics, leadership, and venture capital. He emphasizes the importance of extraordinary leadership in startups and discusses the qualities he looks for in founders. Kelly also highlights the challenges and opportunities in the current VC landscape and provides advice on building effective boards. He shares his experience investing in cart.com and the key factors that attracted him to the company. Kelly concludes by discussing his book, "Take Command: 10 Leadership Principles I Learned in the Military and Put to Work for Donald Trump."

HIGHLIGHTS

[00:05:10] Moonshot Capital's focus on investing in extraordinary leadership.

[00:08:36] Importance of chemistry and long-term commitment with founders.

[00:09:44] Overview of the current VC landscape and increased competition.

[00:11:18] Potential for companies to avoid additional financing rounds with proper planning.

[00:13:11] Logistics industry challenges and need for leadership during tough times.

[00:29:25] Cart.com's growth and success in under three years.

[00:33:08] Kelly Perdew's book on military leadership principles.

QUOTES

[00:32:46] "Passion has to be for something other than, Oh, I just want to be a tech, you know, a tech CEO. It's got to typically be around the problem that they're solving for, whether it's from the industry, whether it's from something that personally happened to them, whether they worked in that industry and know that this problem is pain exists and they're the ones to solve it."

[00:38:15] "Having that coachability where I know you are going to hear what I'm saying, and that I'm only saying it from a place of wanting you to succeed. And if that's there, and that's got a little bit to do with humility, thirst for knowledge, like a lot of things go into that coachability piece.”

Find out more about Kelly Perdew in the link below:

LinkedIn: https://www.linkedin.com/in/kellyperdew/

Leadership Prevails Blog: 

https://medium.com/leadership-prevails

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