Shift AI Podcast

Investing in the Future of Work | with Martina Welkoff (Founding Partner, Goldenrod Ventures, WXR Fund)

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In this episode of Shift AI, Venture Partner, Martina Welkhoff shares her perspective on investing in AI and XR and how her investment thesis has evolved over time.  Martina was early in VR and AR investing and focussed on funding and empowering female founders.  Her approach to supporting startup founders and vision for the future of work aligns with her new venture fund Goldenrod Ventures and she touches on what kind of founders she is most excited about working with and how AI and XR can transform the future of work..

In this episode of Shift AI, we cover: 

  • Martina’s experience and background including her approach to work and her upbringing.
  • Key insights on what contributes to startup founder success and how she thinks about supporting her portfolio companies as an investor
  • The transition from XR investing to a more varied approach and her positions on the future of work
  • Life and work hacks that keep her energized at the office during the week
  • We touch on tools and technologies that Martina is excited about and the founders can differentiate their pitch amidst all the noise
  • Thoughtful insights into the future of work and how remote collaboration is evolving from XR to AI


    • Connect with Martina Welkhoff

    • Email: [email protected]
    • LinkedIn


      • Connect with Boaz Ashkenazy

      • Twitter 
      • LinkedIn
      • Email: [email protected]


        • Learn more about Simply Augmented

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        Shift AI PodcastBy Boaz Ashkenazy
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