The Better Meat Co.: Paul Shapiro shares how to get funded in 2025
Investment Climate Podcast: Fundraising Playbooks From Food Tech CEOs and VCs
In this podcast series, Alex Shandrovsky interviews investors about benchmarks for funding Alt Proteins in 2025 and uncovers the investment playbooks of successful Climate Tech CEOs and Leading VCs.
Podcast Host Alex Shandrovksy is a strategic advisor to numerous global food tech accelerators and companies, including alternative proteins and cellular agriculture leaders. His focus is on investor relations and post-raise scale for agrifood tech companies. This podcast is syndicated through our media partners, Foodtech Weekly and Vegconomist.
Episode 45: The Better Meat Co.: Paul Shapiro shares how to get funded in 2025
This episode features Paul Shapiro, CEO of The Better Meat Co., who just closed a new funding round in one of the toughest markets alternative protein has ever seen. Paul shares how the company weathered years of IP litigation, kept advancing with patents and regulatory wins, and built long-term trust with investors like Steve Jurvetson (Future Ventures) and Rob Reid (Resilience Reserve) — relationships nurtured since 2021 that finally culminated in a Series A lead in 2025. He breaks down The Better Meat Co.’s pragmatic strategy: positioning as an ingredient supplier to the $1T meat industry rather than a branded CPG, focusing on hybrid meat products that reduce animal use at scale, and pioneering cost-competitive mycoprotein through continuous fermentation. The conversation dives into investor management, transparency in board meetings, the importance of educating backers on biotech realities, and the values-driven yet pragmatic mission of building a truly scalable sustainability solution.
Key Facts The Better Meat Co.:
- Goal: To make meat that's better for the planet, animals, and public health.
- Recently raised $31 million in Series A, co-led by Future Ventures and Resilience Reserve.
Alex’s Top Findings:
- Long-Term Investor Relationships Pay Off. The Better Meat Co. co-leads (Future Ventures & Resilience Reserve) were cultivated for years, with initial support via a convertible note. “Bruce Friedrich from The Good Food Institute, many years ago, probably around 2021, introduced me to Rob Reid … he then introduced me to Steve Jurvetson. They did do a convertible note, which was smaller than what we just did, but they did a convertible note at the end of 2021, and then they made their series A investment in 2025."
- Transparency and Education Are Critical in Board Meetings. The Better Meat Co. uses board time to expose challenges and teach investors technical fundamentals.. " We're highly transparent. We do not mask any bad things. We never wanted to be a board meeting where we're just merely informing the board of what we're doing, and that's it. It's not our duty merely to inform them. We want to solicit their ideas, like they are there not just to govern the company, they're there to help. Guide what we are doing."
- Balancing Mission and Pragmatism. As a long-time vegan, Paul faced criticism for pursuing hybrid meat but stresses pragmatic impact. " I had people criticizing me in podcasts and blogs, unfriending me on Facebook over this. I've been a vegan for about 32 years, and I'd be thrilled if more people wanted to eat that way. But I'm also a pragmatist, and I recognize again that meat demand is going up, not down. People like to live in a bubble and think that the world is going the way that they want it to. In reality, it is going in the opposite way. Meat demand is up; it's at an all-time high."