Tortilla Mexican Grill PLC (MEX:AIM) delivered its Interim 2025 results with a strong update on trading performance, growth strategy, and European expansion. Despite a challenging UK market, the group reported revenue of £36m for H1, up 14% year-on-year, with system sales reaching £50m. Like-for-like sales grew 5%, outperforming the industry by over 8 percentage points, while UK adjusted EBITDA rose more than 30% to £2.4m, driving record profitability and margins. Strategic initiatives under the “Vital Five” pillars—improving UK profitability, enhancing brand and product, investing in people and technology, expanding franchising, and developing internationally—continue to deliver results. Over half of UK stores now feature self-ordering kiosks, driving a 10% sales uplift, while the Burrito Society loyalty app has grown to nearly 250,000 members. Franchising momentum remains strong, with SSP, Compass, and Ethos partnerships delivering double-digit growth, and new pilot sites with Growth Kitchen underway. International expansion advanced with six French store conversions, supported by a new central kitchen in Lille capable of supplying several hundred locations, positioning Tortilla as Europe’s largest burrito brand. Management highlighted improved staff retention, innovative menu launches, and strategic marketing as key drivers of customer engagement. While the French investment phase weighed on group EBITDA, the UK remains a robust cash-generating engine to fund growth. Looking ahead, the company expects continued momentum in UK like-for-like sales (up 7% in Q3), further franchise openings in Glasgow and Dubai, and expanded European opportunities across France, Germany, Belgium, Netherlands, Spain, and Portugal. With record UK profitability, strong order book growth, and scalable infrastructure in place, Tortilla is well-positioned to deliver long-term shareholder value.