Daily Content Machine

Daily Content Machine episodes:

• 09.22.2018

  129: Invisible Details is Going on Pause

  We’ve had an incredible first season of Invisible Details and we’re very proud of what we’ve created. Whether you’ve been listening since the beginning or just started recently, thank you! We hope you’ve received an incredible amount of value from...

  
• 09.15.2018

  128: 5 Not-So-Obvious Things Your Brand Needs

  Logo? Check. Mission statement? Check. Target audience? Website? Check and check. The external components of a brand are fairly easy to spot. You can get a sense of what you need to have in place with a quick Google search or...

  
• 09.08.2018

  127: Taking Control of Your Day Job

  When your business is not yet financially viable, you have to have something that pays the bills. Running a business is not cheap, plus with the fact that you need to keep the lights on at home, there has to...

  
• 09.01.2018

  126: You Don’t Need to Be the Best

  When learning to ride a motorcycle, one of the earliest things they teach you is to always keep your eyes focused on where you want to go. “Don’t look too long to the left or to the right unless you want...

  
• 08.25.2018

  125: ​Ethics and Values in Branding

  There is an interesting divide in businesses around the world when it comes to their various practices. Many companies seem to want to do anything it takes to make money, while others take pride in having some level of virtue...

  
• 08.11.2018

  124: Why Design Matters in Branding (with Charli Prangley)

  There is often a confusion with the term “branding”. Many people often think a brand is what something looks like, how it’s made or presented. People often equate “design” and “brand”, even though it’s only part of the picture. All that...

  
• 08.04.2018

  123: Dealing With Negativity and Poor Reviews

  Many of the conversations I have with creative professionals or people wanting to get started in business in some sort of creative industry usually come around to this question: “what’s holding you back?” For most people, I’ve found that the biggest...

  
• 07.28.2018

  122: Reinventing Yourself (Part 3): How to Change Industries and Find Success (with Sarah Dayan)

  When you make the decision to shift away from your current pursuit to something different, sometimes the transition isn't too big. There may be some overlap and you may not have to rebuild your audience or following. But what if you...

  
• 07.21.2018

  121: Reinventing Yourself (Part 2): Where to Start When You Restart

  In the first episode of this three-part series, we talked about pivoting without throwing everything away. Pivoting is a process in and of itself and you can still bring along a lot of what you’ve already learned and built. Starting from...

  
• 07.14.2018

  120: Reinventing Yourself (Part 1): How to Pivot Without Throwing Everything Away

  There may come a point in your career where it seems like there is a significant fork in the road. Maybe the fork in the road has come because you’re not sure if you’re passionate about what you’ve been doing anymore....

  
• 07.07.2018

  119: A Brief Conversation About IGTV

  This is a short conversation that Kyle Adams and I had a few days after the launch of Instagram's new video service IGTV. It is raw, unscripted, and very on-the-spot from our perspectives on using the service and the future...

  
• 06.23.2018

  118: All Invisible Details Episodes Are Now Free and Public

  Today's episode is a quick show to announce that all of the episodes for Invisible Details are now public and free. In the past, the majority of the shows on the seanwes network were available only to seanwes members, with the...

  
• 06.16.2018

  117: Nice to Haves (Part 4): Package, Price, and Sell Your Product

  You've come up with an idea, you've validated it with your audience, and you know the story you want to tell. Now you have to sell your product. The process of determining a price for your products can be difficult. Making...

  
• 06.09.2018

  116: Nice to Haves (Part 3): Craft a Compelling Story That Attracts

  The worst mistake a business can make when talking about a nice to have product is to define its specifications...and that's it. Certainly the features of a product are important, as many people in your target audience might be interested in...

  
• 06.02.2018

  115: Nice to Haves (Part 2): Determine the Viability of Your Idea

  An idea is just an idea. You can’t market, launch, or sell an idea, no matter if it solves problems or not. If you want to sell something, you’re going to need to have someone willing to buy it. When it...

  
• 05.26.2018

  114: Nice to Haves (Part 1): The Subjectivity of Value

  Most businesses are built on a very understandable, palatable concept: find a problem, solve the problem, and sell it to the people who have the problem. This is a surefire way to make money in the 21st century, because much...

  
• 05.19.2018

  113: Staying Relevant While Staying Consistent

  Keeping up with the modern trends can be an arduous task with great reward. Staying in business requires knowing your market and adjusting as things change over time. On the other side of the coin is the idea of remaining consistent...

  
• 05.05.2018

  112: How To Look at Your Analytics Objectively

  One of the lesser-appreciated but equally important parts of any business is research. Knowing your market, understanding your target audience, and analyzing your current status. Taking a look at the numbers in any form can feel daunting. The moment you start...

  
• 04.28.2018

  111: Long Term Decisions vs. Short Term Action

  Any time you start something there is a desire to have that thing find success, whatever level of success that may be. Perhaps it’s completely passive income, making seven figures a year, having a certain amount of clients, or just...

  
• 04.21.2018

  110: The Costs of Waiting Until It’s Done

  The idea of putting imperfect work out into the world is unpleasant. You know if you worked just a little harder, just a little longer, you might be able to get it to where you envision. Late nights, tweaks, updates, rehauls...

  
• 04.14.2018

  109: Evaluating Your Brand for Maximum Results

  If your body seems to be having some sort of health issue, the first thing anyone does is attempt to diagnose it. You identify the issue, sort out the causes and symptoms, and even see a professional if need be. Many...

  
• 04.07.2018

  108: A Primer on Developing Your Brand Identity

  It’s not enough to simply have an idea of what you want your brand to be or how you want to be perceived. In order to remain consistent and to truly communicate what your brand is, you need to construct...

  
• 03.31.2018

  107: Getting Past the Fears of Building an Audience

  Having a brand means having a certain kind of reputation. It means you are perceived in a certain way by someone else, whether positive or negative. The requirement of any brand is having someone else on the other side of it:...

  
• 03.17.2018

  106: How Email Automation Fuels Your Brand

  Every few months or so people proclaim loudly that email is dead and [insert new platform here] is the future of communication. However for all of its flaws, email is not yet dead, and is nowhere close to being so. Estimates...

  
• 03.10.2018

  105: Why You Should Overdeliver Every Time

  You might have heard the expression, “underpromise and overdeliver”. It’s the idea where you tell your customers or clients what they can expect, then giving them above and beyond what they expected. Sure, the expression is a cute one, but the...

  
• 03.03.2018

  104: Recovering From Negative Brand Perception

  As hard as you may try, it’s impossible to please everyone that comes across your brand. Many people will love what you’re about, and some people will not resonate with it. Of course, there will always be people who don’t trust...

  
• 02.24.2018

  103: A Better Approach To Accomplishing Brand Goals

  Everything you do for your brand should be associated with some sort of goal. When you sit down and take a look at the direction you’re headed and what needs to happen next, you set a point that you want...

  
• 02.17.2018

  102: Weird Business Ideas That Actually Worked

  You’ve probably never heard of Gary Dahl. Gary had an idea in the 1970s that would go on to make him millions. The idea? The Pet Rock. It was literally a box with a rock in it that people bought for...

  
• 02.10.2018

  101: The Little Details That Set You Apart

  Do you remember the last time you had an experience with a brand that made you absolutely delighted? What was the circumstance? How did it make you feel? We so often look at business with only the transactional side of things...

  
• 01.27.2018

  100: The Brands We Love and Why

  Today marks a big milestone for Invisible Details: we’ve reached our 100th episode! To celebrate, we turned on our cameras and opened up the broadcast to all of our listeners for a special public live show. On today's show, we talk about...

  
• 01.13.2018

  099: Reducing Friction for a Positive User Experience

  One of the best ways to measure the success of your business is to set goals and track your progress to achieving those goals. Your goals might be conversions achieved, sales numbers, contacts subscribed, or any number of other things. In...

  
• 12.30.2017

  098: Get Simple Before You Get Fancy

  Ideas are worthless. The only thing that matters is actually doing something about those ideas. Taking action is the variable that counts. Once you have an idea, you might start to work on it. You put in some work here and...

  
• 12.23.2017

  097: The Importance of Spelling and Grammar in Your Copy

  Your going to love todays episode. Language is a fascinating topic, and along with language comes the conversation about spelling, grammar, and overall structure of your communication. There has been an interesting observable trend over the last decade or so, a trend...

  
• 12.09.2017

  096: The Problem With Having Only One Source of Income

  A business relies on cash flow. In order for a business to survive, there has to be some source of income. This can look like product sales, services, donations, investors, or other means of financing. The common denominator is that...

  
• 11.25.2017

  095: What Video Games Taught Me About Branding

  Today’s show is going to be a bit different. Today we’re talking about video games. Video gaming can be a bit of a controversial topic here and there, but we’re not necessarily talking about the content of video games as much...

  
• 11.18.2017

  094: Should I Be the Face of My Brand?

  One of the first things we learn to do in life is to recognize faces. Some research suggests that babies are able to recognize their parents within only a few weeks of being born, and that it could only take...

  
• 11.11.2017

  093: Is It Possible to Have Multiple Target Audiences?

  One of the questions we ask on this show most frequently is, “Who is it you’re trying to reach? Who do you want to help?” Establishing who your target market is arguably required homework at the start of your brand. It...

  
• 11.04.2017

  092: How to Prevent the Endless Redesign

  When it comes to the overall look and visual identity of your brand, it can be easy to fall into the trap of the endless redesign. Whether it’s been six months since your last logo update or the website you...

  
• 10.21.2017

  091: Befriending the Audience You Don’t Know

  A new alert appears on your screen. You have a new subscriber! You get that warm fuzzy feeling as you click into their contact profile. They’ve put in their first name so you know what to call them, and there’s even...

  
• 10.14.2017

  090: Your Website Isn’t About You (Or Is It?)

  Having a website in this day and age is nearly non-optional, as more and more people get connected around the world and are searching for solutions to their problems. While the internet may seem oversaturated with offerings, products, websites, social media...

  
• 10.07.2017

  089: A Conversation About Free Products

  Last week Kyle and I were in Austin, Texas for seanwes conference 2017. Because we were traveling and putting on the conference, we didn't get a chance to record an episode together, but there was a conversation we had recently...

  
• 09.30.2017

  088: How to Stay Focused When You Sell Multiple Things

  Whether you’re in business to sell products or services, at some point you’ll need to decide what exactly you’ll be selling. Not only that, but as you grow you’ll need to decide what happens if you want sell more than...

  
• 09.16.2017

  087: Using “Who You Know” To Your Brand’s Advantage

  You’ve probably heard the saying, “It’s not what you know, it’s who you know.” It’s a nice sentiment, but like most platitudes, it lacks any sense of practicality. Not only that, but the phrase “it’s who you know” might imply that...

  
• 09.02.2017

  086: 9 Simple Questions to Ask When Starting Your Brand

  You have an idea. It might sound crazy, but you believe that with hard work and dedication, your idea can be successful. Maybe you’ve been building this idea for years, but it’s time to finally get serious. Whether you are just starting...

  
• 08.26.2017

  085: Can You Be Confident Without Looking Arrogant?

  Building a company, product, business, or organization requires a lot of knowledge, hard work, and determination. You have to be sure that what you’re building matters and that you’re doing the right thing. When you believe you’re doing the right thing,...

  
• 08.19.2017

  084: How to Turn One Lousy Idea Into 10 Pieces of Epic Content

  To make your brand stand out above the rest, you’ll have to create great content. But ideas seem so hard. Even if the ideas you have are relevant to what your brand is all about, they can seem lousy. If your...

  
• 08.12.2017

  083: The Importance of Staying Consistent Even When It’s Hard

  Over the years of building a brand, growing a business, or pursuing a passion, everything comes in cycles. Just like in life, there can be seasons of plenty and of need, times where it seems like success overflows and times...

  
• 08.05.2017

  082: Turn Unhappy Customers Into Golden Opportunities For Growth

  The universal aspect of business is at some point you’re going to have to deal with another person, and if you’re trying to *stay* in business, there will have to be some sort of monetary exchange. Even if you have a...

  
• 07.29.2017

  081: Collaborate and Reach New Audiences

  Feel like you haven’t been able to expand how you want? Seems like you’re just spinning your wheels and hustling but you’re looking for another push? It might be time to consider collaboration. Collaboration is when two parties unite together to produce...

  
• 07.15.2017

  080: Building Your Personal Brand Into Something Bigger

  One of the realities of doing anything in this world is that you’re always building up a perception about yourself. People are going to feel and think things about you, no matter what. Naturally this means that everyone has a brand...