Pay-per-click (PPC) advertising is a game-changer for eCommerce businesses. It allows you to place products in front of motivated shoppers at the exact moment they’re searching for them. But without a clear strategy, even the most well-funded campaigns can drain budgets and underdeliver. In this guide, you’ll learn how to harness eCommerce PPC services to drive sales, maximize ROI, and build a sustainable growth engine for your online store.