IPA Podcast

IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term? From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices. IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California. #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

What will the world look like in 2050? And where do the new opportunities lie? IPA Director General Paul Bainsfair interviews Daniel Franklin, Executive Editor of The Economist to cover the five main areas of how the world will look in 2050: demography, world economy, politics, culture and technology.

Do you know we believe that red painkillers are more effective than blue ones? And did you also know that exposing your flaws can make you seem more attractive? These are just a couple of the biases that effect our consumer behaviours. In this month’s podcast, IPA Director General Paul Bainsfair interviews Richard Shotton, Deputy Head of Evidence, Manning Gottlieb OMD and author of The Choice Factory, to unpick the behavioural science behind our decision making.

What is ‘Post-Truth’, how did we get here, and how do we make sense of it all? In this month’s AdTalk journalist and author Matthew d’Ancona discusses the rise of emotion over fact with IPA Director General Paul Bainsfair, in a conversation that spans Donald Trump’s social media habits, the weaponisation of ideas and information; the role of GAFA in facilitating the current climate; and how consumers can find the truth in a world of alternative facts.

CEO Blair Enns has 30,000+ hours invested in the question "How do creative firms win new business without giving away work for free?". Here he shares his secrets for winning without pitching with Paul Bainsfair, head of the UK's professional institute for advertising agencies, the IPA.

Paul Lawson talking to the IPA's Paul Bainsfair on running Leo Burnett and how the advertising industry has changed over his 30 years in the industry.

Tim Williams, founder of Ignition Consultancy Group shares his thoughts on Pricing Councils, the art of pricing and the organisations that are disrupting the conventional pricing process. Tim Williams spoke at the 2016 IPA Commercial Conference. http://ipa.co.uk/events/ipa-commercial-conference-2016