IPA Podcast

The former IPA President and current Vice Chairman of Ogilvy & Mather, shares his thoughts on behavioural economics, costly signalling theory and Gary Lineker. 

Former IPA President and VP EMEA of Facebook, Nicola Mendelsohn, discusses her career and the challenges that come with articulating over 140 products to an ever increasing diverse Facebook audience. 

Creative icon and author Dave Trott talks to Paul Bainsfair about creativity and what 'going viral' actually means... 

The second part of our Ad Blocking podcast outlines how mobile operators are now starting to block advertising. This is starting to affect marketing, especially amongst younger audiences, as they engage with advertising differently.

Part one explores what ad blocking is and how the industry is working together on the subject. The guests are Steve Chester, Director of Innovation and Programmes, IAB and Nigel Gwilliam, Media and Tech Consultant, IPA.

Brett Gosper, CEO of World Rugby and visionary behind the exponential growth of the Rugby World Cup, discloses his branding strategy which has driven the tournament to become the third biggest sporting event globally. 

The IPA's Director General, Paul Bainsfair, chats with Karen Blackett OBE, CEO of Mediacom UK. Karen is widely regarded as one of the most influential women in the creative industries. In the podcast Karen discusses the ethnic and gender diversity in the UK communications industry. She also talks about leading the UK's biggest Media Agency and the wider role and function of media agencies.

Each podcast IPA Director General Paul Bainsfair speaks to leading figures from the advertising and business arena. In this installment, he talks to renowned economist Noreena Hertz on the lessons for ad land on engaging CEO's and business decision makers.

IPA Director General Paul Bainsfair speaks to leading advertising industry figures about the Cannes Lions 2015 and the IPA's joint report with the Future Foundation on the Future of Marketing and Agencies. This edition's guests include Nancy Hill, CEO, 4A's, Tom Knox, IPA President and Chair of DLKW Lowe and leading figures from Anomaly, BJL, Iris and Maxus

Listen to the IPA's Director General Paul Bainsfair chat with James Murphy, one of the founding partners of Adam & Eve/DDB and current chairman of the Advertising Association. James reveals how he worked his way up from an agency post room to helping create one of the most successful ad agencies in recent years on the back of their John Lewis, Foster's and Marmite campaigns. He also talks about the AA's new global outlook, his personal hero and why The Lord of the Rings is so important to him.